Glossary: what is what in Meiro Business Explorer
Attributes
Attributes are characteristics of a customer that help to build a more holistic picture of a customer (e.g. information about personal data, revenue spent and opened campaigns etc). Out of attributes is possible to build segments of customers. It is also possible to see the attribute available for each individual customer.
Learn more: A list of all attributes can be found in the Data tab (Attributes tab).
Learn more: To learn what is a compound attribute, please go to this article.
Condition
A condition is a rule that can be specified further for an attribute in the segment.
Learn more: To understand how conditions work, please refer to this article, the Segments tab or these tutorials.
Data Destination
A data destination can be any tool that can store customer data (database, CSV file, advertising platform).
Learn: A list of all available data destinations can be found in the Data tab (Sources and Destination tab).
Data Source
A data source can be any tool that collects customer data (online shop, marketing tool etc.).
Learn more: A list of all identified data sources can be found in the Data tab (Sources and Destination tab).
Events
Events are actions of a customer, show information about what actions a customer has performed and when.
Learn more: A list of all events can be found in the Data tab (Events tab).
Labels
Labels can be assigned to a particular attribute and they help to manage attributes across Meiro interface.
Learn more: A full list of attributes with labels is visible in the Data tab (Attributes tab). It is possible to edit labels in the Setup tab/ Labels tab and Setup tab/Attributes tab.
Labels can be chosen by your Meiro Business Explorer Administrator for Customer Identifiers, Channel Engagement and PII protection settings.
Learn more: To learn about the usage of labels, please refer to the articles about “How labels work”.
Segment
A segment is a personalised query that helps to filter customers by their attributes and additional conditions.
Learn more: To learn about the Segments tab and how to create your own segment, please refer to the tutorial.
Tags
Learn more: A list of available tags is in the Data tab (the Tags tab). It is possible to edit tags in the Segments tab/ Tags tab.
