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Loader Facebook Custom Anonymous Audience


In the context of data privacy and targeted advertising, Facebook Custom Anonymous Audience provides valuable ways to reach the target audience while respecting individual privacy preferences.

Business value in CDP

Loader Facebook Custom Anonymous Audience isoffers exportinga solution that allows CDP users to export Facebook Pixel cookies and user agents back to Facebook Pixel, fromenabling wherethe creation of custom anonymous audience can be createdaudiences within Facebook Audiences. The loader empowers businesses to maintain data privacy while still delivering effective targeted advertising.

Difference between Facebook loaders
Feature ComparisonFB Custom AudiencesFB Anonymous Custom AudiencesConversion API
Audience DefinitionCriteria such as CDP, identifiable through name, email, or phone numberAggregated and anonymized data, based on FB client ID

Direct customer event data sent to Facebook.

 

The component is not intended for audience export but to enhance and enrich the events within the Facebook platform

Identification of AudienceIdentified through personal details (name, email, phone number)Not identified; retargeted based on FB client IDNot applicable; focuses on event tracking
Level of PersonalizationDeeper personalization based on specific attributes and behaviorsBroader targeting of segments with similar characteristicsPrimarily focused on event tracking
Use Cases for CDP UsersFlexible for providing  personalized messagesUseful for broader reach and exposure; less personalization

Complements Custom Audiences by providing accurate event tracking


Tracking DependencyMay utilize cookies or pixels for trackingDoes not rely on cookies or pixels for trackingBypasses the need for cookies or pixel-based tracking

Steps to set up Facebook Custom Anonymous Audience Loader

Follow this step-by-step guide to configure the component:

  1. The first step is to configure Meiro Events for Facebook Custom Anonymous Audience. You can refer to this article for guidance.
  2. Next, set up the loader within Meiro Integration by following the instructions given in this article.
  3. Set up the loader as a destination in CDP. Read here. 
  4. Continue with exporting your segmented customer profiles. Refer to this article.

Setting up the loader in MI

For setting Facebook Custom Anonymous Audience as a destination within Meiro Integration, use the Facebook Custom Anonymous Audience loader component.

Data In/ Data Out

Data In

The loader requires export.csv file in directory /data/in/tables/


File structure:

fbp,client_user_agent

fb.1.1645427220519.503200142,"Mozilla/5.0 (iPhone; CPU OS 15_3_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15e148 Safari/605.1.15  SznProhlizec/8.5.0i"

fb.1.1645432176390.1019401642,"Mozilla/5.0 (Linux; Android 10; SM-G398FN) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/98.0.4758.101 Mobile Safari/537.36"

Data type: string
Data Out N/A


Learn more: about the folder structure here.

Parameters


Знімок екрана 2024-01-18 о 10.36.42.png

Parameters

Credentials
FB Pixel IdID (required) The ID of the Facebook Pixel.
Access Token (required) The access token to the Facebook Pixel (must be generated)

Both credentials can be found in:

Facebook Business Manager -> Ad Account -> Events Manager -> Data Source (choose your Data Source) -> Settings

For access token:

Scroll to the Conversion API section & generate the access token. If you are not granted access to the button, the person with full Facebook Admin rights needs to generate the access token instead.

image-1652977492550.24.43.pngimage-1652977492550.24.43.png

 

Audience


Client URL

(required)

The Client URL domain where Facebook Pixel is implemented. For some clients may be various

Data type: string

Example: https://www.meiro.io

Audience name

(required)

The name of the audience (can be taken from Facebook Business Manager)

Data type: string

Example: my audience name

Segment ID

(required)

The ID of the exported segment.

Data type: string (must be the string representation of a valid integer)

Example: 42


In the Meta Business Suite (Facebook Business Manager), where the audience will be loaded (Settings> Add account settings> Select account> Event Manager> Meiro’s Pixel> Meiro Segment>View Detail> Recent Activity> URL) it will be visible as: https://www.meiro.io/#MeiroSegment=42?audience_name=myaudience name.


Learn more about how to set Facebook Custom Anonymous Audience in Meiro Business Explorer; how to export segments with Facebook Custom Anonymouse Audience to Facebook Pixel.



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