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What can I understand through customer profile

Customers tab displays individual customer profiles that contain data which has been merged from various data sources.

Learn more: In order to learn more about the Customers tab, please refer to this article.

Search customer

Analyze your customer profile

Search for customer profile

Go to the Customers tab.tab allows browsing through individual customer profiles.

Search

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for

Click on the Specify Attribute box and find an attributeattributes that interestsinterest you the most,most (e.g. Revenue Total) or for example,a Revenueparticular Total. Attributes are defined by analysts based on the data from the available data sources. To learn what attributes are possible for your data, please contact the Meiro team. value. 

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Simply, click on a particular customer profile you wish to analyzelearn further.more. 

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Analyze your customer profile

Now that you have chosen the customer you would like to learn more about, you can see their data which has been merged together from various data sources.

Customer cards

TheCustomer cards show various attributes like customer profileidentifiers page shows customer identifiers, torhe  Channel EngagementEngagement. They chartare thatfully highlights channels in which the customer was the most active in.customizable. 

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Attributes/ TimelineAttributes

Below, you may analyse all attributes available for that customer,customer. as well as the timeline of events,  that are shown in historical order. 

By default displayed are only attributes that are available for a particular customer. Therefore attributes numberslist may vary from customer to customer. If you wish to see all available attributes, also the ones that are not present for that customer, please toggle Show Empty Field. 

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Timeline

Timeline of events shows events in historical order.  The timeline displays the activity of a particular customer that is demonstrated as well by the Customer Events chart. 

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Identity

Identity Graph shows how your customer entity has been stitched from various identifiers across data sources.

Learn more: Identity stitching and how customer identity appears.

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