Introduction to Meiro Business Explorer

A data source can be any source that collects customer profile data (online shop, marketing tool, etc.)

A full list of available data sources is in the  Data library/ Sources tab.

Attributes are characteristics of a customer profile that help to build a more holistic picture of a customer (information about personal data, revenue spent and opened campaigns, etc.). Based on attributesattributes, it is possible to segment customers,customer profiles, see insights for this particular audience, or activate data.

A full list of all attributes can be found under the Data library/ Attributes tab. 

Events are behaviors of acustomer customer.profiles. It is information about the actions that a customer has performed and when it was performed. Events are used in single customer profile timelines,timelines to show customers'their activities. 

A full list of all events can be found under the Data library/ Events tab.