Introduction to Meiro Business Explorer
Meiro Business Explorer is a platform that enables:
- Segment customers and activate data
- Look at single customer profiles
- Get a bigger picture through data summaries, insights and reporting
- Run marketing campaigns through the Channels: web banners and push notifications
| Data source |
A data source can be any source that collects customer data (online shop, marketing tool, etc.) A full list of available data sources is in |
| Attribute |
Attributes are characteristics of a customer that help to build a more holistic picture of a customer (information about personal data, revenue spent and opened campaigns, etc). Based on attributes is possible to segment customers, see insights for this particular audience or activate data. A full list of all attributes can be found under the Data tab/ Attributes tab. |
| Event |
Events are behaviors of a customer. It is information about the actions that a customer has performed and when it was performed. Events are used in single customer profile timelines, to show the activities of customers. A full list of all events can be found under the Data tab/ Attributes tab. |
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Not sure what is what? Check it out in the glossary
