Introduction to Meiro Business Explorer
Meiro Business Explorer is a platform that enables:
- Segment customer profiles and activate data
- Look at single customer profiles
- Get a bigger picture through data summaries, insights, and reporting
- Run marketing campaigns through the Channels: on-site personalization, push notifications, emails, or automate the flow for customers with journey canvas.
| Data source |
A data source can be any source that collects customer profile data (online shop, marketing tool, etc.) A full list of available data sources is in the Data library/ Sources tab. |
| Event |
Events are behaviors of customer profiles. It is information about the actions that a customer has performed and when it was performed. Events are used in single customer profile timelines to show their activities. A full list of all events can be found under the Data library/ Events tab. |
| Attribute |
Attributes are characteristics of a customer profile that help to build a more holistic picture (information about personal data, revenue spent and opened campaigns, etc.). Based on attributes, it is possible to segment customer profiles, see insights for this particular audience, or activate data. A full list of all attributes can be found under the Data library/ Attributes tab. |
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Learn more: what recommended browsers are
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Segment builder: tutorials, explanations & tips
Not sure what is what? Check it out in the glossary
