How is Meiro Events different from Google Analytics & Google Tag Manager

Meiro Events 

Google Analytics

Meiro Events is very specific and customizable to the client’s use case. 

In Meiro Events, it is possible to track these types of events:

• Pageviews

• Outbound link click

• Google client ID sync

• Facebook client ID sync

• Optimizely data sync

• Web banner impression

• Web banner click

• Custom Event

• Contact Form submit

All the events sent by SDK may be enriched by additional data on the ME backend server:

• Cookies

• Geolocation

• Headers

• Referer parts

• URL parts

• User agent

Learn more: about which events you can track here.  

Example:

You can collect data from any form with the contact_form_submit event. You can set data collection on any custom event you want. It is fully customisable and not only limited to simple pageviews or sessions. You can have predefined fields or fields that are fully customized which allows you to track any information you want. Custom_event is also available where website administrators can define what events they want to track. 

Learn more: full list or custom_event available here, read more about Meiro Events here. 

Google Analytics tracks data through: 

• automatically collected events (pageviews, bounce rates, sessions, durations)

• enhanced measurement (e.g. scroll, file download, etc.)

• recommended events

• custom events

Google Analytics collects events that contain information about URL, device, sessions, and generates a custom analytics report about it. 

Reports available through Google Analytics contain mostly website traffic, devices used, etc.

Due to privacy legislation, Google doesn't allow the collection of personally identifiable information (PII). Recent development in this field, suggests that using U.S.-based cloud services might be illegal altogether.

Learn more: full list of Google Analytics events here.

Remember: GA4 collects the same data as Google Analytics.

Meiro Events 

Google Analytics

Meiro Events offers flexible, customizable deployment models.

It is possible to deploy Meiro Events with user id as the 1st party cookie (either on the client's server or domain where the owner sets DNS). In addition, the expiration of the cookie is also longer, up to 2 years. (refer to the different browsers: here). 

Google Analytics assigns Google Client ID. 

Google Analytics collects events in the main Google domain.  

For this reason,  Google Analytics ID is often set as a 3rd party cookie. Therefore, browsers can easily block any tracking events and the cookie expiration can be short (like 7 days for Safari), depending on the browser. 

Because data is sent to a different domain (Google) than the website, Google Analytics can be easily blocked. The script is fetched from Google public domain, so everyone knows its location hence it can be blocked easily.  

Google Analytics can also be set as a 1st party cookie, but via document.cookie on javascript.

With document.cookie command, you can include any content and domain (can be on meiro.io fetching 3rd party data javascript, can be fetching data from Google Analytics via Google domain). 

This shows that with document.cookie, anyone can set a 1st party cookie on any website.

But even though it is possible, javascript cookies are not as trustworthy compared to http cookies (used by Meiro) that are set by the server where the domain is configured and it is easy to determine if the server domain matches the website domain.

That's why document.cookie expires after a few days on some browsers.

Remember: GA4 is set by default as a 1st party cookie via document.cookie in JavaScript. But even 1st party JavaScript cookies expire in browsers around after 1 week, depending on the browser. The HTTP Cookie deployed by Meiro lasts 2 years in all devices and browsers.

Meiro Events 

Google Analytics

If you deploy Meiro Events on the client owned domain(same as tracked application - 1st party data): 

• Longer lifetime & more precise tracking.
• Will not be blocked by browsers or extensions as the most used and basic methods.
• Privacy (only accessible via the domain that created it). If you deploy Meiro Events to meiro.io domain (different from track application - 3rd party application).
• Personalisation (get relevant content, ads, etc).

Google Analytics can be blocked if added to the privacy blocker blocklist. If blockers are enabled, this will not allow Google Analytics to use tracking codes.

Meiro Events 

Google Analytics

The 

Every user that visits a website receives a session ID, which is set with some initial event and it lastsvalid for 30 minutes. Every user that visits a website receives a Sessionsession ID, every event sent to Meiro Events from the same users within the next 30 minutes has the same session ID. If

However, if the user is aninactive for more than 30 minutes (i.e. when no ME event thatis comes after 30 minutes,sent), a new Session ID is generated.

Through an identity stitching algorithm, Meiro may be able to assign two different sessions to one customer profile.

ABy session expires 30 minutes  (pageview, event, or transaction). Afterward, it will be considered asdefault, a new session. 

A session in Google Analytics is a group of interactions recordedends when a user visitsis yourinactive websitefor within30 aminutes. givenIf period. Google Analytics session begins when athe user visits a page on your site and endsreturns after 30 minutes of inactivityinactivity, ora whennew session will start. However, if the user leaves.comes back before the 30-minute mark, the original session will continue.

SoIt's anyimportant activityto afterkeep 30in minutesmind willthat besession countedexpiration asbehavior can differ based on various factors. For instance, if a user comes from a new session,source assignedlike toorganic aor newpaid user.search, Google Analytics may split the session into two.

Remember:  In GA4GA4, a session_id is generated by the session_start event generates a session_id, which isevent, associated with the eventuser's withininteractions during the session. AThe session will expireend after 30 minutes of inactivityuser andinactivity, after ending it,which a new onesession will begin. However, there is no maximum duration for a session in GA4.

Meiro Events 

Google Analytics

Meiro Events does not sample data, so you get a complete picture of your data. 

The free version of Google Analytics begins sampling data for non-default reports that exceed 500,000 sessions; Google Analytics 360 for reports that exceed 100 million sessions. 

This means that analyzed is only a sample of your data, which does not say about the whole database. 

Remember: In GA4 it is possible to send data to the analytic tool Big Query, which can ease work with data.

Meiro Events 

Google Analytics

Meiro Events processes data almost in near real-time.

For the free version of Google Analytics to get data, it takes up to a few hours to more than 1 day. 

For Google Analytics 360 (paid version) it can be approximately 4 hours.

Remember: Near real-time reports are available in GA4, though their usage is very limited