Tab: Customers
Customers tab
Customers tab enables browsing through individual customer profiles.
Enter your search in the search box or filter for a specific customer attribute (e.g. “Revenue Total”).
Search results contain:
- Customer ID that displays the identity ID assigned during the identity stitching process. Each ID can be investigated further with analysts if needed,
- Data Source,
- Attribute,
- Value for this attribute,
Remember: The last column can be customized and any of the available attributes can be displayedied. For example, like on the screenshot below: attribute with the last interaction. To learn how to set the last column, please refer to this article.
Customer Detail tab
Click on a particular customer to see this customer details.
Attributes cards
On top of the page, various cards are displayed with customer attributes. Cards are fully customizable.
Customer Identifiers
Personal data collected about the customer from the data sources.
Remember: Personal data can be hidden for non-authorised users the Administration tab/ Settings tab. "Protected information" note will be displayed for the non-authorised user when personal data is hidden.
Channel Engagement
Channel Engagement shows customer activity across data sources.
Learn more: To learn about what can what is channel engagement and how to set it up, please refer to this article.
Attributes
A list of the available attributes for that particular customer, together with their data sources. All the available attributes are listed in the Data tab/ Attributes tab.
Attributes can be personalised to customer’s needs by a Meiro analyst. Please contact the Meiro team if you would like to discuss this further.
Timeline
A chronological timeline of identified customer's events
The Customer Events chart shows the activity of a customer throughout time. All the available attributes are listed in the Data tab/ Events tab. The time for the events can be chosen in the setting on the left from Customer Events chart.
Identity
Identity Graph shows how your customer entity has been stitched from various identifiers across data sources.
It is possible:
- Stitched value,
- Event type where value appeared,
- The data source of the event where value appeared,
- Timestamp.
All identifiers are colour coded based on the identifier type.
Learn more: Identity stitching and how customer identity appears.
Data Protection
Data protection settings can be enabled or disabled in the Administration tab/ Settings tab. Enabling this feature helps to limit access to the customer information for non-authorised users.
Learn more: To learn more about Data Protection, please refer to this article.
Learn more
Learn more: What can I understand through customer profile.
Learn more: Identity stitching and how customer identity appears