Segment builder: attributes & conditions, compound attributes, parentheses, exclusion

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How to add attributes, conditions, move and delete them

Attributes and compound attributes, data types and conditions

How to add attributes, conditions, move and delete them

It is possible to set conditions for each attribute in the segment. They are used to specify attributes and narrow the audience.

Go to the Segment Detail tab (either create a segment or edit an existing one) and click "Add Condition". You can add as many attributes as you wish and specify a condition or various conditions for each.

Attributes and compound attributes, data types, and available conditions

Various attributes are in certain data types. In most cases, those are:

string (attributes like "city" with different cities assigned to each customer)
numeric (attributes like "number of transactions" with other numbers for each customer)
date (or datetime) (attributes like "date of birth" with various dates for each customer)
boolean (attributes like "subscribed to the newsletter" with option yes/ no)

Each of the attributes has certain conditions available based on the types mentioned above.

Attribute data type	Conditions
String attribute	Equals Not equals Contains Not contains Is known Is unknown Remember: string conditions are not listed in alphabetical order, but the most popular values will be listed on the top of the search box instead. Remember: search is case-insensitive. Remember: for contains condition, is important to insert at least 3 characters.
Numeric attribute	Equals Lower than (for lower than is equal and lower than defined number) Greater than (for greater than is equal and greater than defined number) Between ( from equal and higher to equal and lower than defined number) Is known Is unknown Remember: attributes greater than 0 do not include 0.
Date (datetime) attribute	Exactly Since Until Since- until Matches current day Matches current week (coming soon) Matches current month Matches current year Learn more: about the date (datetime) attribute and how to use them, please refer to this article.
Boolean attribute	Yes No

Compound attributes

Some conditions have more dimensions that are built from compound attributes (like in the example below for the "Current subscription status" attribute, we have various dimensions available "Email", "subscription status", Date of subscription status").

Compound attributes work the same as other attributes. They are there to help you see that they belong to the same group of attributes logically put together.

"And"/ "or" operators

In between, you can choose the operator "and/ or" to specify the segmentation query further.

Remember: AND has higher precedence over OR. For example, if defined A and B or C, in fact if will behave in this way: (A and B) or C.

Exclusion

It is possible to set condition negation by clicking on the "Not" button. In this way, it is possible to exclude specific values.

For example, choose all customers who do not equal email denielscott5523@gmail.com, as we wish to exclude this particular customer.

Parentheses

Set parentheses () to specify query. For example, "(A or B) and (C or D)": customers from "(A Jakarta or B Singapore) and (C subscribed to an email or D made a transaction)".

Remember: AND has higher precedence over OR. For example, if defined A and B or C, in fact if will behave in this way: (A and B) or C.

Example 1: Segment customers who have ever made a purchase, highly engaged on the website that canceled orders or subscribed to an email campaign select respective conditions.

Example 2: Segment customers that have made a transaction in the current year and spent more than 0 or have ever made a transaction with status Delivered, select conditions.

Tutorials

Customers who have email engagement in a particular country

Customers who visited the website, added items to the cart but left without a purchase

Engaged customers who prefer browsing on a mobile device

Website visitors who are non-customers