Introduction to Meiro Business Explorer

A data source can be any source that collects customer data (online shop, marketing tool etc.)

A full list of available data sources is in the  Data tab, Sources/ Destination tab.

Attributes are characteristics of a customer that help to build a more holistic picture of a customer (information about personal data, revenue spent and opened campaigns etc). Based on attributes is possible to segment customers, see insights for this particular audience or activate data.

A full list of all attributes can be found under the Data tab/ Attributes tab. 

Events are behaviors of a customer. It is information about the actions that a customer has performed and when it was performed. Events are used in single customer profiles timelines, to show activities of customers. 

A full list of all events can be found under the Data tab/ Attributes tab.