ePrivacy and GPDR Cookie Consent by Cookie Consent Skip to main content

Glossary: what is what in Meiro Business Explorer

Attributes

Condition

Data Destination

Data Source

Events

Label

Segment

Tag

 

Attributes

Attributes are characteristics of a customer that help to build a more holistic picture of a customer (e.g. information about personal data, revenue spent and opened campaigns etc). Out of attributes is possible to build segments of customers. It is also possible to see the attribute available for each individual customer. A full list of available attributes can be found in the Data tab (Attributes tab). 

Learn more: Compound attributes- how do they work.

Data-tab-Attributes-tab.png

Condition

A condition is a rule that can be specified further for an attribute in the segment. 

Learn more: Conditions- how do they work.

Segments-Detail-Conditions.png

 

Data Destination

A data destination can be any tool that can store customer data (database, CSV file, advertising platform).  A list of all available data destinations can be found in the Data tab (Sources and Destination tab).

Administration-tab-Sources-and-destination-tab.png

Data Source

A data source can be any tool that collects customer data (online shop, marketing tool etc.). A list of all identified data sources can be found in the Data tab (Sources and Destination tab).

Administration-tab-Sources-and-destination-tab.png

 

Entity

A single unit for which one can apply rules of a segment. Can be a person, company, usually, it is a "customer entity".

 

Events

Events show information about what actions a customer has performed (like transaction, page views, open applications) and when, as well as various parameters (like price, discount, quantity, IDs, device types). A list of all events collected for you can be found in the Data tab (Events tab).

Data-tab-Events-tab.png

Labels

Labels can be assigned to a particular attribute and they help to manage attributes across Meiro interface. A full list of labelled attributes is shown in the Data tab (Attributes tab). It is possible to edit labels in the Setup tab/ Labels tab and Setup tab/Attributes tab. 

Labels can be chosen by your Meiro Business Explorer Administrator for Customer Identifiers, Channel Engagement and personal data protection settings.

Learn more: How labels work

Data-tab-Attributes-tab.png

 

Segment

A segment is a personalised query that helps to filter customers by their attributes and additional conditions. 

Learn more: How to create your segment.

Segment-example.png

 

Tags

Tags can be assigned to a segment to help to manage segments. Tags are shared across Meiro Business Explorer by multiple users. A list of available tags is in the Segments tab (Tags tab), it is possible to edit tags there as well.

tags.png