Setup guide: integrate Facebook Custom Anonymous Audience in CDP

Prerequisites for setting up Facebook Custom Audience Loader

1. The first step is to configure Meiro Events for Facebook Custom Audience. You can refer to this article for guidance.
   
2. Next, set up the loader within Meiro Integration by following the instructions given in the article.
   
3. Set up the loader as a destination in CDP. This step is described below in this article. 

After you finalize all previous steps, you can proceed with exporting segmented customer profiles to the destination. Refer to this article.

Destination ID

(required, not editable)

"The Destination ID" is a numeric value that analysts will refer to within the Meiro Integrations environment. After you choose the ID, it will not be possible to change it later on.

Find the right workspace in Meiro Integrations, with  the CDP component responsible for the data load:

Check Destination ID in Meiro Integrations:

Insert Destination ID in the Meiro Business Explorer.

Name (required)

The name will be visible across the Meiro Business Explorer for the users (Data Library/ Destination tab, segment detail)

Description (optional)

It is possible to add a description to the destination. The description will be displayed for use in the Data Library/ Destination tab.

Icon

(required)

The icon will be visible across the Meiro Business Explorer for the users (insights, Data Library/  Attributes, Sources and Destinations tabs,  segments, and customer profiles).

Exported & Mandatory   attributes

(required)

"Exported attributes" - values of exported attributes will be sent to the dedicated Meiro Integrations workspace, then to the destination.
"Mandatory attributes" all customers in the export must have those attributes' values known.
 
For this destination, both "exported attribute" and "mandatory attribute" are:

• “Fb client id”

Meiro Integrations

(required)

"MI workspace" refers to the workspace in Meiro Integration, which will be executed when the segment is exported.

To run exports, you need to know the name of the workspace. You should get the name of the respective workspace from the Meiro data analyst.

Meiro data analyst takes care of the Meiro Integration's workspace preparation and data transformation for a specific destination (e.g., Facebook, Twitter, Google Analytics). Each destination requires a different (very specific) data structure.

Parameter: 

Audience Name

(required)

Facebook Custom Anonymous Audience loader requires setting up an Audience Name parameter. 

The audience name will be visible in the Facebook Business Manager (Meta Business Suite) under Settings > Add account settings > Select account > Event Manager > Meiro’s Pixel > Meiro Segment >View Detail > Recent Activity > URL and it will be referred to when setting up audiences in the Audiences section.

Meiro Integrations Key (required):  audience_name

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name (required): Audience Name

The name will be displayed for the user in the segments export parameter section.

Required field (checkbox): ticked

This field is required to be filled in to export to Facebook.

Value from the list (checkbox): _{not ticked}

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User input (checkbox):  ticked

This field is required to be filled in to export to Facebook.

Example: As in the screenshot above, "audience_name" will refer to the Meiro Integrations workspace, while for business users in Meiro Business Explorer, this field will be visible as "Audience name." It will be a required field, without drop-down and user input required.