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Setup guide: integrate Facebook Custom Anonymous Audience in CDP

The setup guide is for setting up Meiro Business Explorer, usually, it is done by the Meiro team. 

Prerequisite

Prerequisites


for

Thesetting Facebook destination needs to be set within the Administration/Entities/Destinations tab.


The prerequisite is that the export destination needs to be first created by the Meiro team and within the Meiro Integrations.


Learn more: about how to setup Facebook Custom AnonymousAudience AudienceLoader

  1. The first step is to configure Meiro Events for Facebook Custom Audience. You can refer to this article for guidance.
  2. Next, set up the loader within Meiro Integration by following the instructions given in the article.
  3. Set up the loader as a destination in MeiroCDP. Integrations.This step is described below in this article. 

After you finalize all previous steps, you can proceed with exporting segmented customer profiles to the destination. Refer to this article.

Set

Setting up

 Facebook Custom Anonymous Audience destination in CDP

The destination can be set in the Meiro Business Explorer in the Administration/Entities/DestinationsDestination tab. The setup is usually done by the Meiro technical consultant.

Destination ID

(required, not editable)

"The Destination ID" is a numeric value that analysts will refer to within the Meiro Integrations environment. After you choose the ID, it will not be possible to change it later on.


Find the right workspace in Meiro Integrations, with with  the CDP component responsible for the data load:

workspace.png

Check Destination ID in Meiro Integrations:

destination ID MI.png

Insert Destination ID in the Meiro Business Explorer.

image.png

Name (required)

The name will be visible across the Meiro Business Explorer for the users (Data Library/ Destination tab, segment detail)

Description (optional)

It is possible to add a description to the destination. The description will be displayed for use in the Data Library/ Destination tab.

Icon

(required)

The icon will be visible across the Meiro Business Explorer for the users (insights, Data Library/   Attributes, Sources and Destinations tabs,   segments, and customer profiles).

Exported & Mandatory     attributes

(required)

"Exported attributes" - values of exported attributes will be sent to the dedicated Meiro Integrations workspace, then to the destination.
"Mandatory attributes" all customers in the export must have those attributes' values known.
  
For this destination, both "exported attribute" and "mandatory attribute" are:

  • “Fb client id”

Meiro Integrations

(required)

"MI workspace" refers to the workspace in Meiro IntegrationIntegration, which will be executed when the segment is exported.


To run exportsexports, you need to know the name of the workspace. You should get the name of the respective workspace from the Meiro data analyst.


Meiro data analyst takes care of the Meiro Integration's workspace preparation,preparation and data transformation for a specific destination (e.g., Facebook, Twitter, Google Analytics). Each destination requires a different (very specific) data structure.

Parameter:  

Audience Name

(required)

Facebook Custom Anonymous Audience loader requires setting up an Audience Name parameter.  

 

AudienceThe audience name inserted here, will be visible in the Facebook Business Manager (Meta Business Suite) under Settings > Add account settings > Select account > Event Manager > Meiro’s Pixel > Meiro Segment >View Detail > Recent Activity > URL a

nd

it wAnd 

Willill be referred to when setting up audiences in the Audiences section.


Learn more about how to export from Meiro Business Explorer to Facebook Pixel.


audience name facebook audience.pngaudience name facebook audience.png  


Meiro Integrations Key (required):   audience_name

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

  

Name (required): Audience Name

The name will be displayed for the user in the segments export parameter section.

  

Required field (checkbox): ticked

This field is required to be filled in to export to Facebook.


 

 

Value from the list (checkbox): not ticked

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

  

User input (checkbox):   ticked

This field is required to be filled in to export to Facebook.

  

 image-1650458108045.pngimage-1650458108045.png

 

Example: As in the screenshot aboveabove, "audience_name" will refer to the Meiro Integrations workspace, while for business users in Meiro Business ExplorerExplorer, this field will be visible as "Audience name".name." It will be a required field, without drop-down and user input required.


Remember: Facebook Custom Anonymous Audience loader does not require: "Audience ID", nor "Retention days" as Facebook Audience loader. It is because the Facebook Custom Anonymous Audience loader updated Facebook Pixel events, not Facebook Audiences. It is possible to create an audience out of Facebook Pixel. In this casecase, "Retention days" can be set in the Facebook environment.

Learn more about how to export Facebook Custom Anonymous Audience to Facebook Pixel and create Facebook Audiences.

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