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What can I understand through the single customer profile

 

What you will learn:

Search for customer profile

Analyze your customer profile

Search for customer profile

BrowsingBrowse through individual customer profiles in the Customers tab. Search for attributes that interest you the most (e.g., Revenue Total) or for a particular value (e.g., email address or surname). Search-customer-profiles.png

Simply, clickClick on a particularspecific profile of a customer profile to learn more. 

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Add customer profileprofiles to favorites to keep it on the top of your searches and easily store it on the top of the tab (coming soon).

Analyze your customer profile

Now that you have chosen the customer you would like to learn more about, you can see see data whichthat has been merged together from various data sources.

 

Attributes

Customer cards show various attributes like customer identifiers or Channel Engagement. Cards that display attributes are fully customizable. See below all attributes available for that customer. 

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Timeline

TimelineThe timeline of events shows the activity of a customer in a historicalchronological order. SummaryThe summary is in a Customer Events chart. 

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Identity

Identity Graph shows how your customer profile has been merged from various data sources and activities. Identifiers are pieces of information that has been stitched together across the sources (e.g., email, phone number, web cookiecookie, etc.).

Learn more: Identity stitching and how customer identity appears.

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