What can I understand through customer profile

What you will learn:

Search for customer profile

~~Customers tab allows browsing~~Browsing through individual customer ~~profiles.~~profiles in Customers tab. Search for attributes that interest you the most (e.g. Revenue Total) or for a particular value (e.g. email address or surname).

Simply, click on a particular customer profile to learn more.

Add customer profile to favorites to keep it on the top of your searches and easily store it on the top of the tab (coming soon).

Analyze your customer profile

Now that you have chosen the customer you would like to learn more about, you can ~~see their~~see data which has been merged together from various data sources.

Timeline

~~Customer~~Attributes

~~cards~~

Customer cards show various attributes like customer identifiers or Channel Engagement. ~~They~~Cards that display attributes are fully customizable. See below all attributes available for that customer.

Attributes

~~Below, displayed are all~~ ~~attributes~~ ~~available for that customer (b~~y only attributes that are available for a particular customer). If you wish to see all available attributes, also the ones that are not present for that customer, please toggle Show Empty Field or go to Data tab/ Attributes tab.Timeline

Timeline of events shows activity of a customer in a historical ~~order~~order. ~~and~~Summary is in a Customer Events chart.

Identity

Identity Graph shows how your customer profile has been merged ~~from~~ from various data ~~sources.~~sources and activities. Identifiers are ~~the~~pieces ~~information~~of informations that has been stitched together across the sources (e.g. email, phone number, web cookie etc.).

Learn more: Identity stitching and how customer identity appears.