Setup guide: integrate Twitter Ads Audiences into CDP

Prerequisite

for setting up Twitter Ads Audiences Loader

1. destinationThe needsfirst step is to beset setup the loader within theMeiro Administration/Entities/DestinationsIntegration tab.
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   The prerequisite is thatfollowing the exportinstructions destinationgiven needsin tothis bearticle.
   

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2. Set created byup the Meiroloader teamas and within the Meiro Integrations.

   Learn more: about how to set Twitter Ads Audiencesa destination in MeiroCDP Integrations.below in this article.
   

After you finalize all previous steps, you can proceed with exporting segmented customer profiles to the destination. Refer to this article.

Destination ID (required, not editable)

"The Destination ID" is a numeric value that analysts will refer to within the Meiro Integrations environment. After you choose the ID, it will not be possible to change it later on.

Find the right workspace in Meiro Integrations, with  the CDP component responsible for the data load:

Check Destination ID in Meiro Integrations:

Insert Destination ID in the Meiro Business Explorer.

Name (required)

The name will be visible across the Meiro Business Explorer for the users (Data Library/Destination tab, segment detail)

Description (optional)

It is possible to add a description to the destination. The description will be displayed for use in the Data Library/ Destination tab.

Icon (required)

The icon will be visible across the Meiro Business Explorer for the users (insights, Data Library/ Attributes, Sources and Destinations tabs,  segments, and customer profiles).

Exported & Mandatory   attributes (required)

"Exported attributes" - values of exported attributes will be sent to the dedicated Meiro Integrations workspace, then to the destination.

"Mandatory attributes" all customers in the export must have those attributes' values known.

For this destination, both "exported attribute" and "mandatory attribute" are:

Exported Attributes: Email, Advertising ID (IDFA/GAID) a.k.a. Device ID, Twitter Username, Twitter User ID, Partner User ID.   

Mandatory Attributes: Email and/or Advertising ID (IDFA/GAID) a.k.a. Device ID and/or Twitter Username and/or Twitter User ID. At least one should be present.

Meiro Integrations (required)

"MI workspace" refers to the workspace in Meiro Integration which will be executed when the segment is exported.

To run exports you need to know the name of the workspace. You should get the name of the respective workspace from the Meiro data analyst.

Meiro data analyst takes care of the Meiro Integration's workspace preparation, and data transformation for a specific destination (e.g. Facebook, Twitter, Google Analytics). Each destination requires a different (very specific) data structure.

Parameter: Twitter Ads Account (required)

Meiro Integration key: twitter_account_id

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name: Twitter Ads Account

The name will be displayed for the user in the segments export parameter section.

Required field: ticked

This field is required to be filled in order to export to Twitter.

Value from list: ticked

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User Input: ticked

This field is required to be filled in order to export to Twitter.

Parameter: Audience Name (required)

Meiro Integration key: audience_name

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name: Audience Name

The name will be displayed for the user in the segments export parameter section.

Required field: ticked

This field is required to be filled in order to export to Twitter.

Value from list: unticked

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User Input: unticked

This field is required to be filled in order to export to Twitter.

Parameter: Audience ID (optional)

Meiro Integration key: audience_id

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name: Audience Name

The name will be displayed for the user in the segments export parameter section.

Required field: unticked

This field is required to be filled in order to export to Twitter.

Value from list: unticked

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User Input: ticked

This field is required to be filled in order to export to Twitter.