Tab: Data

Learn from this article about:

Data updated	How long ago the dashboard has been updated
Connected sources	Number of all the data sources connected. All connected sources are listed in the Data tab/ Sources&Destinations tab
Customer attributes	Total number of customer all attributes. All attributes are listed in the Data tab/ Attributes tab.
Customer attributes values	Total number of values for attribute for all customers.
Total events	Total number of events for all customers. All listed events are available in the Data tab/ Events tab.
The number of customers	Total number of customers. Browsing through all customer profiles is possible in the Customers tab.
The average number of events per customer	The average number of events per customer helps to see the average density of information we have available for a customer.

New events over time(1)	Stacked chart with the number of events collected. Watch out for extreme dips or spikes as they might indicate irregularity in the data.
Number of identified customers over time (2)	The number of identified customers across the time. Watch out for extreme dips or spikes as they might indicate irregularity in the data and/or customers' identification process.
Customers updated in the last 7 days (3)	This chart shows if customer's attributes are kept up to date. Immediate updates happen each time when a new event arrives. Also when a customer entity merges with other customer entity. Depends on the instance full entities refresh happen from 1- 7 days.

The number of unique customers identified across x sources(1)	The number of customers identified through x sources. The maximum of x is the total number of data sources. The higher the number of identified customers across data sources, the better the performance of customer profiling process, and the better the quality of the customer profile output.
The number of customers identified per source(2)	This profile shows the number of identified customers per data source.

The number of events per event type(1)	Customer engagement across different types of events captured in your project. Check out which channels and/or activities your customer engages with the most.
The number of customers per attribute(2)	The number of identified customers by each attribute in your projects.
The time since the last event received(3)	The elapsed time since the last event of each event type. Events are usually collected daily. If the event data reception time is exceeded, it may indicate that your data is not collected frequently enough. In some cases, this may indicate that there are no new events available (for example there have not been transactions for that particular day made).

Insights for the all customer database are in the Data tab/ Insights tab. Insights for each segment are in the Segment Detail/ Insights tab.

Search through insights:

See for how many customers your insights are calculated for:

The Attributes tab shows:

Name of attributes,
Descriptions of all available attributes,
Their data source(s),
Labels assigned to attributes. To understand the usage of labels please refer to this article,
Examples of a particular attribute.

The Events tab shows:

The Sources & Destinations tab lists connected data sources, as well as possible segment export destinations.

Connected Sources

In the Connected Sources section see:

Connected Destinations

In the Connected Destinations section see:

Destinations names and descriptions,
Exported attributes (attributes that will be exported to your chosen destination),
Mandatory attributes (attributes that must be present in order to export to the destination)
Last export date.