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Tab: Analytics

Learn from this article about:

Diagnostic Dashboard tab

Insights tab

Reporting tab

Diagnostic Dashboard

Diagnostic Dashboard displays information about your available customers' data.  

Remember: all data will be recalculated on the latest refresh. View in the top right corner when data was updated at the latest. Due to this reason if the update was done in a different period you may notice differences between data presented in the Diagnostic Dashboard and other parts of the product that are calculated instantly e.g. segment calculation or customer search.

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The number of customersThe total number of customers. Browsing through all customer profiles is possible in the Customers tab.
Connected sourcesNumber of all the data sources connected. All connected sources are listed in the Data tab/ Sources& Destinations tab
Customer attributesThe total number of customers all attributes. All attributes are listed in the Data tab/ Attributes tab.
Total eventsThe total number of events for all customers. All listed events are available in the Data tab/ Events tab.
Data updatedHow long ago has the dashboard been updated

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License usage will be visible only to users that are granted access in their user role. 

Monthly processed events (last 30 days)

Total events processed in the last 30 days.

Total events stored (as of now)

Total events in storage, including hidden events. 

Total number of unified profiles

Total number of unified profiles after profile stitching.

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New events over time(1)

Stacked chart with the number of events collected. Watch out for extreme dips or spikes as they might indicate irregularity in the data.

Resolution for charts is auto-calculated in:

days - if the events activity <= 60 days

weeks - if the events activity <= 60 * 7 days

months - otherwise (events activity > 60 * 7 days)

Number of identified customers over time (2)

The number of identified customers across the time. Watch out for extreme dips or spikes as they might indicate irregularity in the data and/or customers' identification process. 

Resolution for charts is auto-calculated in:

days - if the customers identified <= 60 days

weeks - if the customers identified <= 60 * 7 days

months - otherwise (events activity > 60 * 7 days)


The number of unique customers identified across x sources(1)The number of customers identified through x sources. The maximum of x is the total number of data sources. The higher the number of identified customers across data sources, the better the performance of the customer profiling process and the better the quality of the customer profile output.
The number of customers identified per source(2)This profile shows the number of identified customers per data source


Customers’ attributes updated (1)

This chart shows if customers' attributes are kept up to date. Immediate updates happen each time a new event arrives. Also, when a customer entity merges with another customer entity. Depending on the instance, full entities refresh happens from 1 - 7 days.

Suspicious customer entities (2)

This chart shows the list of top 10 customer entities with a suspiciously large number of events (>= 10000). By clicking on the customer ID, the user will be redirected to the customer’s profile page.


The number of events per event type(1)Customer engagement across different types of events captured in your project. Check out which channels and/or activities your customer engages with the most.
The number of customers per attribute(2)The number of identified customers by each attribute in your projects.
The time since the last event received(3)The elapsed time since the last event of each event type. Events are usually collected daily. If the event data reception time is exceeded, it may indicate that your data is not collected frequently enough. In some cases, this may indicate that there are no new events available (for example, there have not been transactions for that particular day made).  

Insights tab

Insights for all the customer databases are in the Data tab/ Insights tab. Insights for each segment are in the Segment Detail/ Insights tab.

Search through insights:

  • By name
  • By data source of the attribute, the insight is calculated from


See how many customers your insights are calculated for:



Learn more: what are insights and how do they work.

Reporting tab

The Reporting tab is set by the Meiro team in an external tool (Metabase).

There are basic dashboards dashboards availalbeavailable for each client within Meiro Business Explorer, as well as customized dashboards at additional costs. To learn more, please contact the Meiro team.

If reporting is set and ready to use, it will be visible under the Reporting tab.



Learn more: about availalableavailable reporting dashboards templates. Please keep in mind,remember that reporting can be customized to client'sclients' needs and data. To learn more, contact the Meiro team.