Channel Engagement: how does it work and how to set it up

 

Learn from this article: How does it work How to set it up

 

How does it work

The Channel Engagement helps to identify channels (data sources) with high/ low engagement.

The Engagement Score for a customer is calculated based on thehis/her 90thactivity percentilelevels compared to all other customers. It is calculated in deciles (multiples of a10). givenA valuehigher acrossengagement allscore customers (maximum and minimum values)means that helps to demonstrate how engaged athe customer is comparedmore toengaged.
Example: A customer with an engagement score of 70 on the mostWebsite channel means that he/she is more engaged person.than Often,70% 100of iscustomers setwho asbrowsed athe maximumsite.

value,

This but itdefinition can be personalised to thesuit customer'sclients' needs (please contact the Meiro team).

How to set it up

 

Define attributes for Channel Engagement (Setup tab/ Attributes tab)

Label them, for example, "Channel Engagement" (Setup tab/ Labels)

Pick this label for Channel Engagement (Administration tab/ Settings tab)