Channel Engagement: how does it work and how to set it up

Learn from this article:

How does it work

The Channel Engagement chart helps you to understand which data sources/ channels are popular among your customers. This can also help you to identify channels (data sources) with high/ low engagement.

Engagement is calculated based on the 90th percentile of a given value across all customers (maximum and minimum values) that helps to demonstrate how engaged a customer is compared to the most engaged person. Currently, 100 is set as a maximum value, but it can be personalised to the customer's needs (please contact the Meiro team).

How to set it up

To set Channel Engagement, it is important to:

First, define attributes for Channel Engagement (Setup tab/ Attributes tab)
After that label them, for example, "Channel Engagement" (Setup tab/ Labels)
Pick this label for Channel Engagement (Administration tab/ Settings tab)