Channel Engagement-how does it work and how to set it up

Channel Engagement chart helps you to understand how data sources/ channels are popular among your clients. 

This can help you to identify channels (data sources) with high/ low engagement.

Engagement is calculated based on the 90th percentile of a given value across all customers (maximum and minimum values) that helps to demonstrate how engaged a customer is compared to the most engaged person. Currently, 100 is set as a maximum value, but it can be personalised to the customer needs (please contact the Meiro team).

 

To set Channel Engagement, it is important to:

- first, define attributes for Channel Engagement (Setup tab/ Attributes tab)

- after that label them, for example, "Channel Engagement" (Setup tab/ Labels)

- pick the label for Channel Engagement (Administration tab/ Settings tab)