Mobile Push: create form

The Channels/ Mobile Push tab allows sending personalized push notification messages to a segmented audience originating from Firebase-enabled mobile applications.

Prerequisites for Mobile Pushes

To work with Mobile Pushes, first, they need to be set by the Meiro team:

For Mobile Push, it is required to configure the "Firebase account" in the Administration/Configurations/Channel tab and set the "Registration token attribute".
Meiro Events must be implemented.
The Firebase registration tokens need to be made available to Meiro either via Meiro Events or via the Meiro Integration workflow.
The administrator must enable the Mobile Push tab for your user role.

How Mobile Push Works

Creating a Mobile Push campaign

Clicking on the 'create Mobile Push' button on the top of the Mobile Push tab will bring you to push notification settings. It is possible to insert content for Mobile Push, select a segment created beforehand, send a notification immediately to the customers, or set a schedule.

A new window to create a mobile push campaign will be opened:

Name

(required)

Name of mobile push notification that will be visible in the list on the Channel / Mobile Push tab.

Remember: If performance reporting is set up for Mobile Push, frequently changing the campaign name may render the report difficult to understand. After the Mobile Push campaign is live and activated we suggest changing the name as little as possible.

Title template

(required)

Title of Mobile Push that will be sent to the user's device. It is delivered in bold type to grab customers’ attention.

Body template

(required)

A message that the user wants to render as a notification to the customers’ mobile phones.

Warning: the notification might be truncated on iOS devices if the title and body combined exceed 178 characters in length. The notification might be truncated on Android devices if the title exceeds 65 characters in length and the body 240 characters.

Meiro AI Assistant

The "Meiro AI Assistant" button provides AI assistance in creating a Mobile Push campaign. You can use it to generate ideas for push notification campaigns to communicate effectively with customers.

Learn more: about how to benefit from AI assistant.

Personalize Mobile Pushes

To personalize a Mobile Push, you can use attributes in the title and body of the Mobile Push template. You may use the attribute picker to refer to a needed attribute. It is allowed to use single-value attributes only, both scalar and compound.

The syntax for referencing attributes is as follows:

Scalar: {{customer_db_name}}, {{mx_geo_city}}, etc.
Compound: {{bank_cs_cases.date}}, {{bank_web_exit_page.product_viewed}}, etc.

If an attribute value is undefined, it is rendered as an empty string.

Learn more: about use cases of Mobile Push, where examples of attributes are presented.

Preview

Users can see dynamic text appearing on the preview on the right. It is possible to switch previews between iOS and Android. If a user does not have the right to see the PII attribute set in “Attribute visibility protection”, then the PII attribute used in the Mobile Push will be displayed to the user on the preview as *protected information*.

Click on the Save button to apply your setting to Mobile Push and enable the activation tab.

Activation of mobile push campaign

Segment selection

Remember: if you send a Mobile Push to multiple segments, it may occur that one customer who is appearing in more than one segment will receive this push notification multiple times. It is recommended to wisely use sending one Mobile Push campaign to multiple segments.

Activate campaign

1. Define schedule campaign

It is possible to schedule a specific time for sending Mobile Pushes. Time is scheduled in the UTC timezone.

Currently, you can set a schedule:

at a particular time of the day,
repeat every minute /hour (from hour to hour).

It is possible to set multiple schedules for one segment. If the schedule was set to the segment, then users from the segment will receive notifications on their mobile phones on selected days and time.

2. Activate campaign immediately

Use the "Send now" button to send the push notification to the audience with immediate effect.

Activation history

Activation history lists all Mobile Pushes sent for the last 30 days.

It contains information on the segment's name, date when the Mobile Push was sent, user, and status (waiting, running, error, finished) of the push notification.

Logs

The ‘Log’ button redirects the user to the logs box that tracks updates made to a Mobile Push and notes about the level of each modification (“info” or “error”), the time it was made, and a comment.

The ‘Attributes’ section shows the condition of attributes used in the Mobile Push.

Warning: if an attribute is defined in Mobile Push and later is hidden, attempting to activate the associated campaign results in an error.

Statistics

The statistics on the number of entities that received a Mobile Push notification are saved in the Grafana logs, accessible through the User menu. However, only users with the appropriate permissions can view this information.