Insights what are they for and how do they work

Insights are a set of tiles with various analytics for segmented groups. Insights are built based on attributes and conditions (eg.e.g., most common location, device, count of customers that bought a product).

Insights are in:

• Data tab/ Insights tab for the whole customers' database,
• Segment Detail/ Insights tab for segmented customers.

Each insight tile has a similar structure,structure. itIt contains:

• the data source for which information is coming from,
• name of the insights,
• add to favorites button,
• expand button,
• summarySummary with information on for how many customers attribute from insight is known for. It is importantessential to check for how big part of your audience, attribute from insight is known. It can happen that theThe attribute ismay be known only for a small partpiece of your audience (less than 1 %, for example),. inIn that case, your insight will not represent all your customers. The Biggerbigger the percentage is, the biggermore significant part of your audience that insight represents.means.

 

With insights, you can quickly dive into analytics the analytics of your segmented audience, as well as the whole customer's dataset. 

Insights can be data connected toto, youre.g.:
- revenue (average spending, max-min spending), 
- customer engagement (highly engaged customers across the channels or within a particular channel),
- customer behaviour (most common URLs clicked, common locations, devices), and
- any other attribute that is available for your dataset.

Understand your customers' behaviour that matters to you across data sources better, which will improve your marketing strategies. You may learn about behaviour that will inspire you to build other segments for your perfect audience.