What are insights for and how they work?

What are insights and how they work

Insights are a set of tiles that display the data that matters to you.

Insights can be found in the Data tab/ Insights tab with insight values for your whole customers' database or in the Segment Detail/ Insights tab with insights for each segment. 

Insights are calculated automatically for the segment or the whole database, depending on their location.

A user with administration access to Meiro, can set insight up and choose attributes/ conditions that matter to you. The same insights will be calculated across Meiro. 

For each tile, you can see an expanded view of the tile that is slightly bigger than an original tile, also it may contain additional data that will help you to understand the meaning of the tile. 

 

What insight tile contain

Each insight tile has a similar structure, it contains:

• Data source (displayed automatically) for the chosen attribute. It is assigned automatically as each attribute is calculated from a particular data source. 
• Name of the insight (set in the Administration tab)
• Add to favorites button (coming soon) 
• Expand button (displayed automatically) to expand tile to see more insights (if available) and make insight bigger. 
• Insight result (attribute and condition for the insight to be set in the Administration tab).
• Summary (displayed automatically) of for how many customers out of segmented customers we know this attribute.