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What are insights for and how they work?

What are insights and how they work

Insights are a set of tiles that display the data that matters to you.

Insights can be found in the Data tab/ Insights tab with insight values for your whole customers' database or in the Segment Detail/ Insights tab with insights for each segment. 

Insights are calculated automatically for the segment or the whole database, depending on their location.

A user with administration access to Meiro, can set insight up and choose attributes/ conditions that matter to you.

What insight tile contain

Each insight tile has a similar structure, it contains:

  • Data source (displayed automatically) for the chosen attribute. It is assigned automatically as each attribute is calculated from a particular data source. 
  • Name of the insight (set in the Administration tab)
  • Add to favorites button (coming soon) 
  • Expand button (displayed automatically) to expand tile to see more insights (if available) and make insight bigger. 
  • Insight result (attribute and condition for the insight to be set in the Administration tab).
  • Summary (displayed automatically) of for how many customers out of segmented customers we know this attribute. 
insight-description.png