Google DV360 Customer Match Audience destination

Prerequisites for setting up Google DV360 Customer Match Audience Loader

The first step is to set up the loader within Meiro Integration by following the instructions given in this article.

After you finalize the first step, you can proceed with the following:

2. Set up the loader as a destination in CDP. This step is described below in this article.

3. Export segmented customer profiles to the destination. Read here.

Setting up Google Ads Customer Match Audience destination in CDP

The destination can be set in the Meiro Business Explorer in the Administration/Entities/Destination tab. The setup is usually done by the Meiro technical consultant.

Destination ID

(required, not editable)

"The Destination ID" is a numeric value that analysts will refer to within the Meiro Integrations environment. After you choose the ID, it will not be possible to change it later on.

Find the right workspace in Meiro Integrations, with the CDP component responsible for the data load:

Check Destination ID in Meiro Integrations:

destination ID MI.png

Insert Destination ID in the Meiro Business Explorer.

Name (required)

The name will be visible across the Meiro Business Explorer for the users (Data Library/ Destination tab, segment detail).

Description (optional)

It is possible to add a description to the destination. The description will be displayed for use in the Data Library/ Destination tab.

Icon (required)

The icon will be visible across the Meiro Business Explorer for the users (insights, Data Library/ Attributes, Sources and Destinations tabs, segments, and customer profiles).

Exported attributes

(required)

"Exported attributes" - values of exported attributes will be sent to the dedicated Meiro Integrations workspace, then to the destination.

The full list of possible attributes exportable to Google DV360 are:

Email address
Phone number
First name, Last name, Country Code, Zip Code

Note that when exporting First Name, Last Name, Country Code, and Zip Code, either all four fields or none of the fields have to exist. They cannot partially exist.

Mandatory attributes (required)

Mandatory attributes are attributes that must be present to export to the destinations.

For Google DV360 export, that will be one of the following:

Email address
Phone number

Meiro Integrations

(required)

"MI workspace" refers to the workspace in Meiro Integration which will be executed when the segment is exported.

To run exports you need to know the name of the workspace. You should get the name of the respective workspace from the Meiro data analyst.

Meiro data analyst takes care of the Meiro Integration's workspace preparation, and data transformation for a specific destination (e.g. Facebook, Twitter, Google Analytics). Each destination requires a different (very specific) data structure.

Parameter:

Audience Name (required)

Google Ads Customer Match Audience loader requires setting up an Audience Name parameter.

audience name facebook audience.png

Meiro Integrations Key (required): audience_name

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name (required): Audience Name

The name will be displayed for the user in the segments export parameter section.

Required field (checkbox): ticked

This field is required to be filled in to export to Google DV360.

Value from the list (checkbox): not ticked

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User input (checkbox): ticked

This field is required to be filled in to export to Google DV360.

Example: As in the screenshot above, "audience_name" will refer to the Meiro Integrations workspace, while for business users in Meiro Business Explorer, this field will be visible as "Audience name". It will be a required field, without drop-down and user input required.

Audience ID (required)

The Audience ID parameter will specify which audience will be updated (you can get that ID from your DV360 advertiser account).

If the Audience ID is not specified, a new audience will be created.

Meiro Integration key: audience_id

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name: Audience ID

The name will be displayed for the user in the segments export parameter section.

Required field: not ticked

This field is optional to be filled to export to Google DV360.

Value from list: not ticked

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User Input: ticked

The user has to fill in this field to export to Google DV360

Parameter:

Retention Days (required)

The number of days before the audience expires and is removed. It can be set up for 540 days.

Meiro Integration key: retention_days

It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations.

Name: Retention days (default 540)

The name will be displayed for the user in the segments export parameter section.

Required field: ticked

This field is required to be filled to export to Google 360.

Value from list: not ticked

Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list.

User Input: ticked

The user has to fill in this field to export to Google 360.

Export segment to Google DV360 platform

Export audiences segmented in Meiro Business Explorer to Google DV360 Customer Match Audience. Check the results of your campaign back in Meiro (segment customers you sent the campaign to and check its insights and customer profiles).

Exports tab setting

Exportable

Exportable shows how many customer profiles will be exported to your destination.

This number is defined by the conditions you choose to segment the audience and mandatory attributes set up by the administrator (that must be present to export to your destination).

For example, if you segment 1000 profiles, but only 10 have mandatory attributes present, only those 10 will be exported to your destination.

Mandatory attributes are visible in the Data Library/ Destinations tab.

For exports to Google DV360, the mandatory attribute is:

Email address or
Phone number

Parameters

Audience Name (required)
The name will be visible in Google DV360 as the name of the exported audience.

Audience ID (optional)
"Audience ID" defines which audience will be updated or if a new audience will be created:

If the Audience ID is left empty, then a new audience ID will be created.
If you fill in an existing DV360 Audience ID (which can be obtained from the DV360 platform), that audience will be updated incrementally.

Retention Days (required)

The number of days to retain before the audience expires and is removed. You can now set this value only for new audiences. Retention days will not apply to existing audiences.

The highest retention days u can set is up to 540 days.

Learn more: about DV360 Retention days (Audience list recency) here.

FAQs

How long does matching between exports from Meiro and Google DV360 Customer Match Audience take?

Depending on the size of the exported audience, matching can take anything from minutes to single-digit hours.

Update with the interface of Google DV360 can take up to 24 hours, though.

In case of doubt, please check with the Meiro team.

Will Google DV360 Customer Match Audience be updated automatically when I schedule export on a regular basis from Meiro?

Yes, the audience created from Meiro should be updated automatically by Google DV360.

Will the upload of the events be incremental or overwrite existing audiences?

The load of the events is incremental to the same audience ID.