Setup guide: integrate Google Analytics Audience/ Google Ads/ Google Ad Manager into CDP

Prerequisites for setting up Google Analytics Audience Loader

The first step is to configure Meiro Events for Google. You can refer to this article for guidance.
Next, set up the loader within Meiro Integration by following the instructions given in the article.
Set up the loader as a destination in CDP. This step is described below in this article.

After you finalize all previous steps, you can proceed with exporting segmented customer profiles to the destination. Refer to this article.

Prerequisites for setting up Google Analytics 4 AudienceLoader

The first step is to configure Meiro Events for Google. You can refer to this article for guidance.
Next, set up the loader within Meiro Integration by following the instructions given in the article.
Set up the loader as a destination in CDP. This step is described below in this article.

After you finalize all previous steps, you can export segmented customer profiles to the destination. Refer to this article.

Setting up destinations in CDP

The destination can be set in the Meiro Business Explorer in the Administration/Entities/Destination tab. The setup is usually done by the Meiro technical consultant.

Destination ID (required, not editable)	"The Destination ID" is a numeric value that analysts will refer to within the Meiro Integrations environment. After you choose the ID, it will not be possible to change it later on. Find the right workspace in Meiro Integrations, with the CDP component responsible for the data load: Check Destination ID in Meiro Integrations: Insert Destination ID in the Meiro Business Explorer.
Name (required)	The name will be visible across the Meiro Business Explorer for the users (Data library/Destination tab, segment detail)
Description (optional)	It is possible to add a description to the destination. The description will be displayed in the Data Library/Destination tab.
Icon (required)	The icon will be visible across the Meiro Business Explorer for the users (insights, Data library/ Attributes tab, Sources and Destinations tabs, segments, and customer profiles).
Meiro Integrations (required)	"MI workspace" refers to the workspace in Meiro Integration, which will be executed when the segment is exported. To run exports, you need to know the name of the workspace. You should get the name of the respective workspace from the Meiro data analyst. Meiro data analyst takes care of the Meiro Integration's workspace preparation and data transformation for a specific destination (e.g., Facebook, Twitter, Google Analytics). Each destination requires a different (very specific) data structure.
Attributes (required)	Mandatory attribute: Google Analytics: Google Client ID Exported attribute: Google Client ID
Parameters: Audience Name (required)	Meiro Integration key: `audience_name` It is set up by analysts and needs to be the same key as in workspace variables in Meiro Integrations. Name: `Audience Name` The name will be displayed for the user in the segments export parameter section. Required field: `ticked` This field is required to be filled in order to export to Google. Value from list: `not ticked` Ticked makes a possible selection from the value drop-down list. Unticked disables drop-down list. User Input: `ticked` This field is required to be filled in order to export to Google.

How does it all work behind the scenes

Within Meiro, is it possible to set Google Audience/ Google Ads export? Below is an example of architecture. Please keep in mind that this can vary from client to client. Therefore, for details, contact the Meiro team.

First, it is important to connect Google Analytics cookies with Meiro Events (Meiro Events SDK collects Google Client IDs in its payloads). This is usually done with the help of the Meiro team during the implementation of Meiro Events SDK on the website.

In this way, Google Client ID appears (external_id, _ga cookie) that enables matching between Meiro and Google Analytics. Google Client ID can be set further as one of the attributes that will help to make sure that only customers that are known in Google Analytics are segmented and exported. The Google Client ID should be set together with implementing Meiro Events SDK on the website. It will be enabled as an attribute by an analyst that is setting up Meiro. If in doubt please contact the Meiro team.

Within Meiro we are looking at all Google Client IDs for the last 30 days. The reason for this is that the Google Client ID is sent with every page view collected by Meiro Events. So, for cookies with expiration 7 days, Google Client Ids can not be targeted as they have already expired.

FAQs

What information will be sent?

The event for each member of the segment will be sent to the so-called Measurement Protocol, which allows sending raw user interaction data directly to Google Analytics servers via HTTP requests.

Limits

There is no limit on how fast and how many events one can send to this API.

There is a limit on how many events will be processed for an account. For example, for Google Analytics it is 10M events per month.

Please learn about limitations in the Google documentation.

Audience duration

It is not possible to remove people from the audience. Once the audience is sent, it stays there.

Remember: The person is removed from the audience after a specified period of time. This can be defined while setting up the audience as "Membership duration". Membership duration can vary from 1 day to 540 days.

If you set the value to 7 days, create a new audience, and send the events for all members, the audience will be active to target for 7 days.

If within these 7 days one sends the event of membership to the audience again, the clock resets and a new 7 days period starts running.

Once an audience is created and until events are sent with the same name from CDP to Measurement Protocol, the load is incremental.

For example, for an audience with a membership duration of 7 days, today 10 people's audience was exported, tomorrow 30 people's audience, so it will be considered as 40 altogether. On the 7th day after the first export, it will have a size of 30 people's (as 10 people will not be included anymore, their membership was defined for 7 days), but a day after will reset to 0 again (as membership expires for all the audience).

Does it work in real-time?

Export from Meiro to Google Analytics (Google Universal) happens in real-time.

Export from Google Analytics (Google Universal) to Google Ads takes up to 24 hours.

Export from Google Analytics 4 to Google Ads takes between 24-48 hours.

How to set Google Ads?

Google Ads are managed through Google Audience account, they do not have to be set within Meiro Business Explorer.

Learn more: To learn how to send the audience to Google Ads, please go to this article.

Available destinations through Google

List of Google destinations where the custom audience can be exported:

Google search
Display advertising (Google Ads Display, Google Ads RLSA, Display & Video 360, Google Ad Manager)
Services like Google Optimize, Google Analytics

Learn more: from Google documentation here.