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Releases in February, 2023

Major features:

Mobile Push channel

Mobile Push allows businesses with mobile apps to activate customer segments with personalized push messages directly from the Meiro Business Explorer interface. With Mobile Push, businesses can send relevant promotions and updates, leverage customer insights to launch custom push campaigns, boost conversions, prevent churn, and build loyalty with personalized transactional notifications. Mobile push notifications arrive on users' devices, even if the app is running in the background or is currently inactive.

Familiarize yourself with all use cases for Mobile push notifications here.

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Pop up web banners can be omitted from global frequency caps

New “Ignore global frequency cap” checkbox in pop up web banner settings allows certain important pop up web banners to bypass the global frequency cap and respect only their own frequency cap. Besides, the frequency of this web banner will not contribute to the global count of impressions.

image.pngThe pop up web banner which is ignoring the global frequency cap will be displayed in the list with a lightning symbol next to its name:

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Jira ticket 

Added possibility to enable/disable web banner impression event

The introduction of the "disable default tracking" checkbox in the general settings of pop up and embedded web banners offers clients the flexibility to disable the tracking of web_banner_impressions, which is otherwise enabled by default. This feature gives clients who do not wish to track web banner impressions the capability to avoid tracking of unnecessary events and optimize the cost of their CDP instance.

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Jira ticket

Global audience was added to segment insights

The expanded version of the segment insights allows for comparing the value of insights between a segmented audience and the global audience.

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Jira ticket

Bug fixes: