Loader Google Ads Customer Match Audience
The Google Ads Customer Match Audience Loader extracts data from a supplied CSV table to create a custom anonymous audience within Google Ads Audiences.
Requirements
To use the loader client_id
and client_secret
should be set in the OAuth repo.
Learn more: about client_id and client_secret here.
Data In/ Data Out
Data In |
The loader requires a CSV file in the directory File structure:
If the
If the If the If there are any unknown columns, they will be ignored. An exception is raised if any of the following is true for:
Learn more: about UserIdentifier. |
Data Out |
N/A |
Learn more: about the folder structure here.
Parameters
Developer token (required) |
A unique identifier assigned to an application by Google that grants access to the Google Ads API and controls the API usage limits and environment. Learn more: about how to obtain a developer token |
Customer ID (required) |
The Google Ads client account customer ID. Both Learn more: about how to find your Google Ads customer ID |
Manager account ID (optional) |
The ID of a Google Ads Manager account |
List name (to create) |
When creating a customer match list, this string is used as its name. |
List ID (to update) (optional) |
Allows you to update an existing user list by uploading a CSV file to the same user list using a unique list ID, e.g., 7927172198. It's important to ensure that the list already exists and is of the same type as specified in the In case the Warning: if you try to use a different "list upload key type" than those used when the list was created, it will throw an error. |
List Membership Life Span (optional) |
The number of days a user's cookie stays on your list since its most recent addition to the list. This parameter can be set to any value between 0 and 540, and the default value is 30. However, for CRM-based user lists, this parameter can be set to 10000, which means no expiration. Learn more: about mobile advertising IDs and list membership lifespan parameters here. |
List upload key type (optional) |
The matching key type of the list. Mixed data types are not allowed on the same list. Possible values:
Remember: using this parameter limits the fields available for matching. Learn more: about Customer Match Upload Key Type and List upload key type parameter. |
Mobile App ID (optional) |
A string that uniquely identifies a mobile application from which the data was collected. Learn more: about Mobile App ID |
Pre-hashed Email/Phone keys (optional) |
Check if the values of email/phone keys are already pre-hashed in the input CSV, otherwise, leave it unchecked. |
Pre-hashed First/Last name keys |
Check if the values of first/last name keys are already pre-hashed in the input CSV, otherwise, leave it unchecked. |
Learn more: about how to set Google Ads Customer Match Audience in Meiro Business Explorer; how to export segments with Google Ads Customer Match Audience.
Channels for Activation
In dynamic digital marketing, Google Ads is a central hub for strategic tools and partnerships. From precise audience targeting with Google Marketing Platform (GMP) to streamlined operations via collaborations with Customer Match, HubSpot, Salesforce, Shopify, and Zapier, marketers find unparalleled opportunities to refine campaigns and boost effectiveness within the Google Ads ecosystem.
-
Google Marketing Platform (GMP): Unify marketing and analytics tools for a comprehensive view, enabling effective tracking and optimization of campaigns across channels and fostering informed decisions.
-
Google Optimize: Refine user experiences through data-backed website experiments, optimizing site performance and engagement, improving conversion rates and user satisfaction.
-
Google Play: Leverage app user insights by creating targeted remarketing lists, tracking in-app purchases, and analyzing user actions, empowering strategic app-based marketing efforts and enhancing user retention.
-
Google Search Console: Harness insights into site performance within Google Search, empowering informed SEO strategies to increase visibility and drive organic traffic effectively.
Google Partnerships offer enhanced functionalities:
- Customer Match: Leverage partner data for precision targeting, shaping highly targeted ad campaigns within Google Ads.
- HubSpot via Zapier: Seamlessly integrate and automate data flow between HubSpot and other platforms, streamlining operations for enhanced efficiency.
- Salesforce: Foster collaborative sales and marketing efforts within Google Ads, leading to a more unified and effective approach to campaign management.
- Shopify: Sync and analyze data for personalized campaigns within Google Ads, optimizing customer engagement and conversion rates.
- Zapier: Automate tasks and streamline workflows within Google Ads, allowing marketers to focus on impactful strategic activities.
Learn more: about integrations with Google Analytics and Google Ads here.