The Trade Desk webhook
This article gives you knowledge of how webhooks send information from the Trade Desk to Meiro Events.
Requirements
You need to follow these key requirements to properly set up the webhook:
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You need to set an expiration for your token and ensure you include the token in the header of any other endpoint interactions.
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The token should be stored and regenerated periodically. It is recommended that you generate a new token once every 24 hours.
Learn more: here
Feature
The Trade Desk webhook isn't a strictly defined set of tasks, you can automate any number of processes that would impact the efficiency of the day-to-day operations.
Examples of events in the Trade Desk include:
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First purchase
You can choose one of the following channels to set as the primary channel for your campaign:
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Display
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Video
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Audio
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TV
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NativeDisplay
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NativeVideo
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DigitalOutOfHome
Examples of actions to perform within events:
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Launch Campaigns
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Launch Creatives
Example data
Endpoint: the Display Creatives.
Example of the request to upload a display creative hosted by the CDP.
Use cases
Here are practical use cases on how to generate the Trade Desk webhooks with the Meiro Events:
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Driving subscription sign-ups to the application to newly downloaded app users by offering them a trial usage of the premium status;
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Sending campaigns with dynamically generated creatives for the retargeting purpose, based on the CDP’s ad tag.