Events: list of events

Learn from this article about:

Events are collected behaviours of a customer.

Different types of information can be fetched depending on the event type.

Each event contains:

Timestamp (time and date),
Payload (varies for each event type, more details below).

Timestamp

The timestamp is recorded in the following format yyyy-mm-dd hh:mm:ss

In most cases, it shows when exactly an event happened in the browser (uses the clock set up in the browser).

Each time the event reaches the server there is also a reception side noted on the server-side that helps to verify timestamp noted in the browser.

Remember: By default, Meiro Events uses time recorded by the browser.

It is because it is the most precise as information travelling to the server may have a delay ( for example due to poor internet connection or other distractions).

Remember: But in cases when Meiro Events detects a discrepancy between time recorded by the browser versus time recorded by the server, the time recorded by the server will be used as the most accurate.

For example, it can happen that a user does not have time set up correctly on his device. In those cases, time noted by the server is perceived as the most correct one.

Timestamp from the browser is translated to UTC timezone and to the local timezone on the server-side.

Payload

Payload varies for each type of event. This is the data that is collected for a particular event.

For each event we know:

User ID,
Session ID

Types of events tracked by default

When you initialize ME SDK it starts collecting the events listed below automatically:

Page view

page_view

Initiated by a method call `MeiroEvents.track("pageView")`. The method also handles web banner conditions evaluation.

Data collected from this event:

Page title,
Page URL,
Referrer.

Learn more: How to set page view on the application and how to pass additional data.

{  
type: "page_view",  
timestamp: "2019-05-05T18:45:41.062Z",  
version: "1.2.0",  
payload: 
{    
page_title: "Customer Data Platform that helps you target precisely",    
url: "https://meiro.io/",    
referrer: "https://www.google.com/search?q=meiro",  
},  
user_id: "unique user id",  
session_id: "base64 session id (timestamp&user_id)",  
external_id: "some id string" 
// OPTIONAL ATTRIBUTE, OCCURS WHEN CONFIGURED
}

Outbound Link Click

outbound_link_click

Initiated by method call `MeiroEvents.track("outboundLinkClick")`. If you don’t want to track these events, you can remove the method call from your SDK initialize script but you’ll also lose cross-domain tracking if you have it set.

Data collected from this event:

Page title,
URL,
Referrer,
Hypertext REFerence (The HTML code used to create a link to another page).

{
  type: "outbound_link_click",
  timestamp: "2019-05-05T18:45:41.062Z",
  version: "1.3.0",
  payload: {
    page_title: "Contact | Meiro",
    url: "https://www.meiro.io/contact",
    referrer: "https://www.google.com/search?q=meiro",
    href: "https://www.linkedin.com/company/meirocdp/"
  },
  user_id: "unique user id",
  session_id: "base64 session id (timestamp&user_id)",
  external_id: "some id string" 
// OPTIONAL ATTRIBUTE, OCCURS WHEN CONFIGURED
}

Google CID sync

ga_cid_sync

The event is sent once per session if the `_ga` cookie is found.

Data collected from this event:

Page title,
URL,
Referrer,
Client ID

{
  type: "ga_cid_sync",
  version: "1.0.0",
  payload: {
    page_title: "Customer Data Platform that helps you target precisely",
    url: "https://meiro.io/",
    referrer: "https://www.google.com/search?q=meiro",
    client_id: "google analytics client id"
  },
  timestamp: "2020-09-08T14:58:53.110Z",
  user_id: "unique user id",
  session_id: "base64 session id (timestamp&user_id)"
}

Facebook CID sync

fb_cid_sync

The event is sent once per session if the `_fbp` cookie is found.

Data collected from this event:

Page title,
URL,
Referrer,
Client ID

{
 type: "fb_cid_sync",
 version: "1.0.0",
 payload: {
   page_title: "Customer Data Platform that helps you target precisely",
   url: "https://meiro.io/",
   referrer: "https://www.google.com/search?q=meiro",
   client_id: "google analytics client id"
 },
 timestamp: "2020-09-08T14:58:53.110Z",
 user_id: "unique user id",
 session_id: "base64 session id (timestamp&user_id)"
}

Optimizely data sync

optimizely_data_sync

The event is sent once per session if Optimizely is initialized on a website.

{
 type: "optimizely_data_sync",
 version: "1.0.0",
 payload: {
   page_title: "Customer Data Platform that helps you target precisely",
   url: "https://meiro.io/",
   referrer: "https://www.google.com/search?q=meiro",
   data: {
     accountId: …,
     audiences: …,
     campaigns: …,
     experiments: …,
     projectId: …,
     revision: …,
     variations: …,
     visitorId: …
   },
 },
 timestamp: "2020-09-08T14:58:53.110Z",
 user_id: "unique user id",
 session_id: "base64 session id (timestamp&user_id)"
}

web_banner_impression

The event is sent once some web banner is shown.

Data collected from this event:

Page Title
URL
Referrer
Banner ID

{ 
session_id: "MTYyMjE4Njg0ODM3NCZlOWQ2NjNhZS0wY2MwLTQ0ZDQtYjVmOC1lZjFhZTZiMTU2NTE=" 
timestamp: "2021-05-28T07:27:37.351Z" 
type: "web_banner_impression"
user_id:
"e9d663ae-0cc0-44d4-b5f8-ef1ae6b15651" 
version: "1.0.0" 
payload:
{   
page_title: "Index page",   
url: "http://cdp.meiro.d3v:8060/",   
referrer: "",  
banner_id: "b2b14ad1-e120-403d-b9a1-4a063d2ed8f0"
}}

web_banner_click

The event is sent if a user clicks on the displayed image banner pointing to some destination URL.

Data collected from this event:

Page Title
URL
Referrer
Banner ID
Destination URL

{
 session_id: "MTYyMjE4Njg0ODM3NCZlOWQ2NjNhZS0wY2MwLTQ0ZDQtYjVmOC1lZjFhZTZiMTU2NTE="
 timestamp: "2021-05-28T07:27:37.351Z"
 type: "web_banner_click"
 user_id: "e9d663ae-0cc0-44d4-b5f8-ef1ae6b15651"
 version: "1.0.0"
 payload: {
   page_title: "Index page",
   url: "http://cdp.meiro.d3v:8060/",
   referrer: "",
   banner_id: "b2b14ad1-e120-403d-b9a1-4a063d2ed8f0"
   destination_url: "some link url"
 }
}

Additional types of events possible to track

Custom event

custom_event

Data collected from this event type can be customised by the administrator of the website.

The custom event can record any event possible to collect through JavaScript and JSON listeners. The list of trackable custom events can be found under this link.

Learn more: How to track custom event.

Example of the event:

{
  type: "custom_event",
  timestamp: "2019-05-05T18:45:41.062Z",
  version: "1.3.0",
  payload: {
    page_title: "Contact | Meiro",
    url: "https://www.meiro.io/contact/",
    referrer: "https://www.google.com/search?q=meiro",
    additional_event_payload
  },
  user_id: "unique user id",
  fingerprint: "fingerprint MD5 hash",
  session_id: "base64 session id (timestamp&user_id)",
  external_id: "some id string" // OPTIONAL ATTRIBUTE, OCCURS WHEN CONFIGURED
}

Contact Form Submit

contact_form_submit

Data collected from this event:

Form ID,
Email,
First Name,
Last Name,
Phone Number,
National ID,
Gender,
Birthdate,
Whatsapp,
Instagram,
Facebook,
LinkedIn,
Internal User ID,
Field00, Field30 are optional customizable values that can hold a scalar value or an array of scalar values (null, string, number or bool).

Learn more: How to track contact form on the website.

{
 type: "contact_form_submit",
 timestamp: "2019-05-05T18:45:41.062Z",
 version: "1.1.0",
 payload: {
   page_title: "Contact | Meiro", // required
   url: "https://www.meiro.io/contact/", // required
   referrer: "https://www.google.com/search?q=meiro", // required
   form_id: "registerForm (required, string)", // required
   email: "john@doe.com (optional, string)",
   first_name: "John (optional, string)",
   last_name: "Doe (optional, string)",
   phone_number: "+420439847320 (optional, string)",
   national_id: "CZE (optional, string)",
   gender: "male (optional, string)",
   birthdate: "10-10-1992 (optional, string)",
   whatsapp: "@hodlmao (optional, string)",
   instagram: "maleshe (optional, string)",
   facebook: "JohnDoe10023 (optional, string)",
   linkedin: "JohnDoeB (optional, string)",
   internal_user_id: "439FID43 (optional, string)",
   external_id: "43FSOSOIRTEOI43 (optional, string)",
   field00: "optional scalar value (null, string, number, bool) or array of scalar values"
   ...
   field30: "optional scalar value (null, string, number, bool) or array of scalar values"
 },
 user_id: "unique user id",
 fingerprint: "fingerprint MD5 hash",
 session_id: "base64 session id (timestamp&user_id)",
 external_id: "some id string" // OPTIONAL ATTRIBUTE, OCCURS WHEN CONFIGURED
}

Event enrichment

All the events sent by SDK may be enriched by additional data on the ME backend server:

Event type	Description
Cookies	JSON object formatted as “cookie name”: “cookie value”
Geolocation `geo_ip_data`	Geolocation information containing city, country ISO, country name, latitude, longitude and postal code.
Headers	JSON object containing request headers in the format “header name”: “header value”
Referer parts `referer_parts`	Referrer information containing its name (referer), medium, search parameter or search term
URL parts `url_parts`	Parsed URL into handy format containing host, path, query, query parsed object and scheme
User agent `user_agent`	Parsed User-Agent header containing attributes: browser family, browser version, device family, device version, is bot, is mobile, is tablet, is touch capable, OS family and OS version.

Page view event example enriched by the ME backend

{
   "cookies": {
       "_ga": "GA1.2.1111111111.1111111111",
       "meiro_user_id": "fps9pfs7-5a25-4782-a8ea-f78a1ca24e79",
   },
   "geo_ip_data": {
       "city_name": "Senica",
       "country_iso": "SK",
       "country_name": "Slovakia",
       "latitude": 48.7498,
       "longitude": 19.1895,
       "postal_code": "974 01"
   },
   "headers": {
       "Accept-Encoding": "gzip, deflate, br",
       "Accept-Language": "en-GB,en;q=0.9",
       "Content-Length": "349",
       "Content-Type": "application/json; charset=utf-8",
       "Origin": "https://www.meiro.io",
       "Referer": "https://www.meiro.io/",
       "User-Agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 16_0 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) CriOS/107.0.5304.66 Mobile/15E148 Safari/604.1",
       "X-Forwarded-For": "85.232.231.195",
       "X-Forwarded-Host": "events.meiro.io",
       "X-Forwarded-Port": "443",
       "X-Forwarded-Proto": "https",
       "X-Forwarded-Server": "7422e9d33ade",
       "X-Real-Ip": "85.232.231.195"
   },
   "method": "POST",
   "payload": {
       "page_title": "Become a Part of Meiro Team - Meiro",
       "referrer": "https://www.google.com/",
       "url": "https://www.meiro.io/career/"
   },
   "referer_parts": {
       "known": true,
       "medium": "search",
       "referer": "Google",
       "search_parameter": null,
       "search_term": null
   },
   "session_id": "MTY2Nzk4MjU1ODQ3NyZlODU2ZBA5ZC01YTI2LTQ5ODItYThlYS1mNzhhMWNhMjRlNzk=",
   "timestamp": "2022-11-09T08:32:18.478Z",
   "type": "page_view",
   "url_parts": {
       "host": "www.meiro.io",
       "path": "/career/",
       "query": "",
       "query_parsed": {},
       "scheme": "https"
   },
   "user_agent": {
       "browser_family": "Chrome Mobile iOS",
       "browser_version": [
           107,
           0,
           5304
       ],
       "device_family": "iPhone",
       "device_version": "Apple",
       "is_bot": false,
       "is_mobile": true,
       "is_pc": false,
       "is_tablet": false,
       "is_touch_capable": true,
       "os_family": "iOS",
       "os_version": [
           16,
           0
       ]
   },
   "user_id": "fps9pfs7-5a25-4782-a8ea-f78a1ca24e79",
   "version": "1.2.0"
}

Events: list of events

Timestamp

Payload

Types of events tracked by default

Page view

Outbound Link Click

Google CID sync

Facebook CID sync

Optimizely data sync

Web Banner Impression

Web Banner Click

Additional types of events possible to track

Custom event

Contact Form Submit

Event enrichment

Cookies

Geolocation

Headers

Referer parts

URL parts

User agent

Page view event example enriched by the ME backend