Web banners: reporting on web banner performance

Prerequisites

To work with web banners, first, they need to be set by the Meiro team:

1. Meiro Events must be implemented.

2. Meiro Events API connection must be set in the Administration/ Settings tab.

3. Web banners tab must be enabled by the administrator for your user role.

4. For embedded web banners it is required to place a DOM element with a unique ID in the HTML code of of the website where the banner will be displayed.

Web banners' performance can be tracked in the Reporting tab (it has to be set by the Meiro team).

Timeframe	Select timeframe for reporting
Web banner name	Select the web banner name to check the performance of a particular web banner. Otherwise reporting will be displayed for all web banners in total.

All impressions	The lifetime number of impressions. Filterable by the web banner.
All interactions	The lifetime number of interactions. Filterable by the web banner.
Impressions	It is the number of impressions for the selected period. Filterable by the start date, end date, and the web banner, the default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one.
Interactions	It is the number of interactions for the selected period. Filterable by the start date, end date, and the web banner, the default period is 30 days. The default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one.
Impressions per visitor	It is the number of impressions multiplied by the number of visitors. Filterable by start date, end date, and banner. The default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one.
% Interaction per user	It is the percentage of interactions from impressions in the selected period. Filterable by start date, end date, and banner. Choose week or month and compare: set week with the previous one, or set month with the previous one.
Unique users reached	The number of unique users reached for the selected period. Filterable by the start date, end date, and the web banner, the default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one.
Transactions	It is the number of transactions in the selected period. Filterable by start date, end date, and banner name and status. Choose week or month and compare: set week with the previous one, or set month with the previous one.
Most viewed banners	In the selected period, it is the number of impressions per the web banner grouped by the web banner name. Filterable by the start date, end date, and the web banner. The default period is 30 days.
Most interacted banner	It is the most interacted web banner (sum of interactions) in the selected period. Filterable by the start date, end date, and the web banner. The default period is 30 days.
% Unique interactions	It is the percentage of interactions that unique users have made in the selected period. 100% means that individual users have made all interactions. Filterable by the start date, end date, and the web banner. The default period is 30 days. Choose week or month and compare: set week with the previous one, or set month with the previous one.
Revenue	It is the sum of orders' values in the selected period where a banner has been clicked in the last 24 hours. Filterable by start date, end date, and banner name and status. Choose week or month and compare: set week with the previous one, or set month with the previous one.
Banners’ performance time	Time series for the number of impressions and interactions in the selected period. Filterable by the start date, end date, and the web banner. The default period is 30 days.
Funnel	Funnel from impressions to interaction in the selected period.Filterable by the start date, end date, and the web banner. The default period is 30 days.
Data acquisition banners completion	It is the number of a specific sum of interactions per banner in the selected period. Specific interaction means a custom action, for example, an answer to a question or adding additional customer information. Filterable by start date, end date, and banner.
Banners run time in days	It is the number of days with at least one impression of the banner. Filterable by banner and status.
Banners performance	It is the time series for the number of impressions and interactions in the selected period. Filterable by the start date, end date, and the web banner. The default period is 30 days.