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Web banners: reporting on web banner performance

Web banners performance can be tracked in the Reporting tab (it has to be set by the Meiro team).

 

 

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Timeframe Select timeframe for reporting
Web banner name Select web banner name to check performance of a particular web banner. Otherwise reporting will be displayed for all web banners in total.

 

 

 

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1 All time impressions Total number of impressions.impressions lifetime. Filterable by the web banner.
2 All time interactions Total number of interactions.interactions lifetime. Filterable by the web banner
3 Impressions

Number of impressions for selected timeframe.period. Filterable by the start date, end date and the web banner. 

When choosing a time period as week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen period.

4 Interactions

Number of interactions for selected period. Filterable by the start date, end date and web banner. 

When choosing a period week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen timeframe. 
5 Most viewed banners Identify

Number of impressions per web banner in the mostselected viewedperiod.  Filterable by the start date, end date and web banners.banner.

Calculated as the number of impressions grouped by the web banner name. 
6 % unique interactions Percentage

Showing the percentage of interactions which have been made by unique users in the selected period. 

100% means that all interactions forhave totalbeen numbermade ofby interactions.unique Dousers. 

not

Filterable dependby onthe start date, end date, web banner.

When choosing a period week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen timeframe.
7 % interaction rate

Percentage forof interactions from impressions in the selected period. Filterable by the start date, end date and web banner. Calculated as the number of interactions dividedmultiplied by the number of uniqueimpressions.

users

When forchoosing totala numberperiod ofweek interactionsor andmonth, totalthen numberthe oftrend uniquecompares users.week Dowith notthe dependweek onbefore the chosen period, month with the month before the chosen timeframe.
8 Banner's performance Impressions vs

Time series for number of impressions and interactions toin the bannerselected throughperiod.

Filterable by the time.start date, end date and web banner.

9 Unique people reached

Number of unique peopleusers reached for the selected period.

Filterable by the start date, end date and web banner. 

When choosing a period week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen timeframe.
10 Impressions frequency

Number of impressions divided by number of unique users. Calculated as number of impressions multiplied as number of visitors.

Filterable by the start date, end date and web banner. 

When choosing a period week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen timeframe.

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1 Funnel See how

Funnel manyfrom customers:impressions impressions,to reach,interaction uniquein interactions.the selected period.

Filterable by the start date, end date and web banner. 
2 Most interacted banners Identify the

The most interacted web banners.banners in the selected period.Calculated as sum of the interactions.

Filterable by the start date, end date and web banner. 

 

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