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Web banners: reporting on web banner performance

Web banners performance can be tracked in the Reporting tab (it has to be set by the Meiro team).

 

 

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Timeframe Select timeframe for reporting
Web banner name Select web banner name to check performance of a particular web banner. Otherwise reporting will be displayed for all web banners in total.

 

 

 

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1 All time impressions Total number of impressions.
2 All time interactions Total number of interactions.
3 Impressions Number of impressions for selected timeframe.
4 Interactions Number of interactions for selcted timeframe.
5 Most viewed banners Identify the most viewed web banners.
6 % unique interactions Percentage of unique interactions for total number of interacions. Do not depend on choosen timeframe.
7 % interaction rate Percentage for number of interactions divided by number of unique users for total number of interactions and total number of unique users. Do not depend on choosen timeframe.
 8  Banner's performance  Impressions vs interactions to the banner through the time.
 9 Unique people reached Number of unique people reached for the choosen timeframe.
 10 Impressions frequency Number of impressions divided by number of unique users.
 % unique interactionsPercentage of unique interactions for total number of interacions. Do not depend on choosen timeframe.
 % interaction ratePercentage for number of interactions divided by number of unique users for total number of interactions and total number of unique users. Do not depend on choosen timeframe.

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Most viewed banners1 IdentifyFunnel See mosthow viewedmay webcustomers: banners.impressions, reach, unique interactions.
Banner's performance2Impressions vs interactions to the banner through the time.
Most interacted banners Identify the most interacted web banners.
FunnelSee how may customers: impressions, reach, unique interactions.