Web banners: reporting on web banner performance

Web banners performance can be tracked in the Reporting tab (it has to be set by the Meiro team).

 

 

Timeframe	Select timeframe for reporting
Web banner name	Select web banner name to check performance of a particular web banner. Otherwise reporting will be displayed for all web banners in total.

 

 

 

1	All time impressions	Total number of impressions.
2	All time interactions	Total number of interactions.
3	Impressions	Number of impressions for selected timeframe.
4	Interactions	Number of interactions for selcted timeframe.
5	Most viewed banners	Identify the most viewed web banners.
6	% unique interactions	Percentage of unique interactions for total number of interacions. Do not depend on choosen timeframe.
7	% interaction rate	Percentage for number of interactions divided by number of unique users for total number of interactions and total number of unique users. Do not depend on choosen timeframe.
	Unique people reached	Number of unique people reached for the choosen timeframe.
	Impressions frequency	Number of impressions divided by number of unique users.
	% unique interactions	Percentage of unique interactions for total number of interacions. Do not depend on choosen timeframe.
	% interaction rate	Percentage for number of interactions divided by number of unique users for total number of interactions and total number of unique users. Do not depend on choosen timeframe.

 

Most viewed banners	Identify the most viewed web banners.
Banner's performance	Impressions vs interactions to the banner through the time.
Most interacted banners	Identify the most interacted web banners.
Funnel	See how may customers: impressions, reach, unique interactions.