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Web banners: use cases library

Currently, 2 types of web banners are available:

Learn more: about web banner forms and conditions possible to set

Remember: Use cases listed below are just examples. It is possible to customize web banners fully.

Image web banners examples

Image web banners are easier to set, but they are also limited in terms of functionality.

Assisted conversion

 

 

Target customers you value the most with club membership or special promotion, e.g., after purchasing a particular set of products or viewing certain website content, or simply a thank you message.

 

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How to set up conditions

 

URL contains {insert URL} or Pathname contains {insert Pathname}

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Exclude URLs or Pathnames you do not wish to target:

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Add more conditions if needed e.g., limit web banner to a specific time:

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Communicate with customers

 

 

Target customers with a personalized message, e.g., for customers who ordered and the order status is in progress, send a message to check their order status.

 

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How to set up conditions (example, as there may be various ways how to approach it):

 

Through browser cookies:

After ordering, eshop will save to the browser: the cookie with the transaction id and email. Set an API endpoint to obtain the order status based on the transaction id and email and set it up as conditions.

 

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Customers from a specific location or language group

 

Target customers that are in a particular location and promote particular products.

 

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How to set up conditions

 

Select as a conditions browser language you are interested in:

 

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Drive loyalty
(coming soon)

 

Target customers that are already in the loyalty club, prompt checking how many points they have.

 

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How to set up conditions

Coming soon: web banners based on a particular segment of users, segment based on the data from multiple data sources.

Promote customer engagement
(coming soon)

 

Target  customers that are club members, VIP customers, customers with satisfaction score <xy % and offer special promotions.

 

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How to set up conditions

Coming soon: web banners based on a particular segment of users, segment based on the data from multiple data sources.

 

Upsell/ Cross-sell

 

Target customers that are likely to buy a particular product and prompt buying, offer promotion.

 

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How to set up conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed e.g., limit web banner to a certain time:

image-1624010939787.png

 

Target specific devices, operating systems

 

Target customers that use a particular device, device model or iOS and target them with a specific campaign.

 

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How to set up conditions

Select a condition that includes the desired device or operating system.

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Vendor campaigns

 

Target customers of particular interest that you wish to promote a particular product to check the number of impressions and results of your promotion.

 

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How to set up conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed, e.g., limit web banner to a specific time:

image-1624010939787.png

 

 

Html web banners examples

HTML web banners require inserting Html code for the web banner to work. To learn more about HTML web banners, please go to this article,as well as an introduction for developer

Assisted conversion (coming soon)

 

Target customers: assigned but not redeemed vouchers are about to abandon the shopping basket.

 

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How to set it up

Web banners based on a particular segment of users are segmented from multiple data sources (coming soon).

Data collection

 

Display data collection form on a particular page e.g.

  • Target customers that view certain URLs and prompt data collection, e.g., shopping basket with newsletter promotion and email collections.
  • After a successful order, send the form for customers who buy baby products to collect more data about the baby to send customized offers.  

 

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How to set conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed, e.g., limit web banner to a certain time or set unique categories of purchased products as a cookie and display web banner to the specific cookie value:

image-1624010939787.png

 

 

Demo schedule

 

Display schedule demo messages when a customer is on a particular part of the website.

 

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How to set conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed, e.g., limit web banner to a certain time:

image-1624010939787.png

Ebook promotion

 

Promote an ebook, collect user data to enable downloading an ebook.

 

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How to set conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed, e.g., limit web banner to a certain time:

image-1624010939787.png

Event sign up

 

Display web banners to promote an event and allow users to register.

 

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How to set conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed, e.g., limit web banner to a certain time, exclude devices:

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Newsletter sign up

 

Display a form to sign up for a newsletter on a specific URLs.

 

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How to set conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed, e.g., limit web banner to a certain time:

image-1624010939787.png

 

Abandoned basket

To retarget customers who abandoned their shopping basket and did not make a purchase.

 

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How to set up the conditions: