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Web banners: use cases library

Currently 2 types of web banners are available:

Learn more: about web banner forms and conditions possible to set

Remember: Use cases listed below are just examples. It is possible to fully customize web banners.

Image web banners examples

Image web banners are easier to set, but they are also limited in terms of functionality.

Assisted conversion

 

 

 

Target customers that you value the most with club membership or special promotion e.g. after purchase of a particular set of products or view of a certain website content, or simply thank you message. 

 

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How to set up conditions

 

URL contains {insert URL} or Pathname contains {insert Pathname}

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Exclude URLs or Pathnames you do not wish to target:

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Add more conditions if needed e.g. limit web banner to a certain time:

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Communicate with customers

 

 

Target customers with a personalized message e.g. for customers that ordered and status of their order is in progress, send a message to check their order status. 

 

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How to set up conditions (example, as there may be various way s how to approach it):

 

Through browser cookies:

After ordering, eshop will save the cookie with transaction id and email to the browser. Set an API endpoint where to obtain the order status based on the transaction id and email and set it up as conditions.

 

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Customers from specific location or language group

 

Target customers that are in a particular location and promote particular products.

 

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How to set up conditions

 

Select as a conditions browser language you are interested in:

 

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Drive loyalty
(coming soon)

 

Target customers that are already in the loyalty club, prompt checking how many points they have.

 

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How to set up conditions

Coming soon: web banners based on a particular segment of users, segment based on the data from multiple data sources.

Promote customer engagement
(coming soon)

 

Target  customers that are club members, VIP customers, customers with satisfaction score <xy % and offer special promotions.

 

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How to set up conditions

Coming soon: web banners based on a particular segment of users, segment based on the data from multiple data sources.

 

Upsell/ Cross sell

 

Target customers that are likely to buy a particular product and prompt buying, offer promotion.

 

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How to set up conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed e.g. limit web banner to certain time:

image-1624010939787.png

 

Target specific devices, operating systems

 

Target customers that use a particular device, device model or iOS and target them with a specific campaign.

 

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How to set up conditions

Select condition that includes desired device or operating system.

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Vendor campaigns

 

Target customers of a particular interest that you wish to promote a particular product for, check the number of pageview and results of your promotion.

 

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How to set up conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed e.g. limit web banner to certain time:

image-1624010939787.png

 

 

Html web banners examples

HTML web banners require inserting Html code in order for the web banner to work. To learn more about HTM web banners, please go to this article,as well as an introduction for developer

Through Html web banners it is possible to interactive web banners e.g. forms collecting information. 

 

Assisted conversion (coming soon)

 

Target customers: with assigned, but not redeemed vouchers, that are about to abandon the shopping basket.

 

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How to set it up

Coming soon web banners based on a particular segment of users, segmented based on the data from multiple data sources.

Data collection

 

Display data collection form on a particular page e.g.

 

  • Target customers that view certain URL and prompt data collection e.g. shopping basket with newsletter promotion and email collections.
  • After sucesfull order, send the form for customers that  buy baby products, to collect more data about the baby in order to be able to send customized offers.  

 

 

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How to set conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

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Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed e.g. limit web banner to certain time or includeset cookies:unique categories of purchased products as cookie and display web banner to the specific cookie value:

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Demo schedule

 

Display schedule demo messages when a customer is on a particular part of the website.

 

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How to set conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed e.g. limit web banner to certain time:

image-1624010939787.png

Ebook promotion

 

Promote ebook, collect user data to enable downloading ebook.

 

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How to set conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed e.g. limit web banner to certain time:

image-1624010939787.png

Event sign up

 

Display web banner to promote an event and allow users to register.

 

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How to set conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed e.g. limit web banner to certain time, exclude devices:

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Newsletter sign up

 

Display a for to sign up for a newsletter on a specific URLs.

 

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How to set conditions

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}

image-1623943644406.png

 

Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

Add more conditions if needed e.g. limit web banner to certain time:

image-1624010939787.png