Web banners: use cases library
Currently there are 2 types of web banners are available:
Learn more: about web banner forms and conditions possible to set
Image web banners
Image web banners are fairly easyeasier to set, asbut they requireare onlualso linklimited toin theterms image,of as well as link to the destinations that user will be directed to after clicking on the web banner. functionality.
Examples of use cases:
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AnnouncementAnnouncements
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Target customers that you value the most with club membership or special promotion e.g. after purchase of a particular set of products or view of a certain website content.
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ConditionsHow to set:set up conditions
Set : URL contains {insert URL} or Pathname contains {insert Pathname}"
Exclude URLs or Pathnames you do not wish to target:
Add more conditions if needed e.g. limit web banner to certain time:
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Communicate with customers
(coming soon)
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Target customers with a personalized message e.g. for customers that ordered and status of their order is in progress, send a message to check their order status.
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How to set up conditions
Coming soon web banners based on a particular segment of users, segmented based on the data from multiple data sources.
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| Customers from specific location or language group |
Target customers that are in a particular location and promote particular products.
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How to set up conditions
Select as a conditions browser language you are interested in:
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Drive loyalty
(coming soon)
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Target customers that are already in the loyalty club, prompt checking how many points they have.
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How to set up conditions
coming soon web banners based on a particular segment of users, segmented based on the data from multiple data sources.
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Promotion
basedPromote oncustomer engagement
(coming soon)
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Target customers that are club members, VIP customers, customers with satisfaction score <xy % and offer special promotions.
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How to set up conditions
coming soon web banners based on a particular segment of users, segmented based on the data from multiple data sources.
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RetentionUpsell/ activityCross sell |
Target customers that are likely to buy a particular product and prompt buying, offer promotion.
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How to set up conditions
Set : URL contains {insert URL} or Pathname contains {insert Pathname}
Exclude URLs or Pathnames you do not wish to target:
Add more conditions if needed e.g. limit web banner to certain time:
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| Specific device users |
Target customers that use a particular device, device model or iOS and target them with a specific campaign.
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How to set up conditions
Select condition that includes desired device or operating system.
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| Vendor campaigns |
Target customers of a particular interest that you wish to promote a particular product for, check the number of pageview and results of your promotion.
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How to set up conditions
Set : URL contains {insert URL} or Pathname contains {insert Pathname}
Exclude URLs or Pathnames you do not wish to target:
Add more conditions if needed e.g. limit web banner to certain time:
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Html web banners
HTML web banners require inserting Html code in order for the web banner to work. To learn more about HTM web banners, please go to this article,as well as introduction for developer.
Through Html web banners it is possible to get more itneractiveinteractive web banners e.g. forms collecting information.
Some examples below:
| Assisted conversion (coming soon) |
Target customers: with assigned, but not redeemed vouchers, that are about to abandon the shopping basket.
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How to set it up
Coming soon web banners based on a particular segment of users, segmented based on the data from multiple data sources.
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| Collect data about customers |
Display data collection form on a particular pages.page e.g.
Soon
is coming display of web banners to a specific segment if users:
Target customers that view thecertain website for a particular timeURL and prompt data collection e.g. shopping basket with newsletter promotion and email collections.
Sent the form to fill for customers that frequentlythat buy baby products, to collect more data about the baby in order to be able to send customized offers.
Display scheduled demo messages when a customer is on a particular part of the website.
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How to set conditions
Set : URL contains {insert URL} or Pathname contains {insert Pathname}
Exclude URLs or Pathnames you do not wish to target:
Add more conditions if needed e.g. limit web banner to certain time:
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Promote e-bookebook |
PromotPromote ebook, collect user data to allowenable downloading e-book.ebook.
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How to set conditions
Set : URL contains {insert URL} or Pathname contains {insert Pathname}
Exclude URLs or Pathnames you do not wish to target:
Add more conditions if needed e.g. limit web banner to certain time:
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| Promote/ schedule demo |
Display schedule demo messages when a customer is on a particular part of the website.
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How to set conditions
Set : URL contains {insert URL} or Pathname contains {insert Pathname}
Exclude URLs or Pathnames you do not wish to target:
Add more conditions if needed e.g. limit web banner to certain time:
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Sign up for a newsletter |
Display a for to sign up for a newsletter on a specific URLs
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How to set conditions
Set : URL contains {insert URL} or Pathname contains {insert Pathname}
Exclude URLs or Pathnames you do not wish to target:
Add more conditions if needed e.g. limit web banner to certain time:
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| Sign up to an event |
Display an advertisement about a specific event and allow users to sign up.
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How to set conditions
Set : URL contains {insert URL} or Pathname contains {insert Pathname}
Exclude URLs or Pathnames you do not wish to target:
Add more conditions if needed e.g. limit web banner to certain time:
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