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Web banners: use cases library

Currently there are 2 types of web banners available:

  • Image web banners
  • HTML web banners

 

Image web banners

Image web banners are fairly easy to set, as they require onlu link to the image, as well as link to the destinations that user will be directed to after clicking on the web banner. 

Examples of use cases:

Acquisition to

Announcement

a

 

club

 

or membership

Target customers that you value the most with club membership or special promotion e.g. after purchase of a particular set of products or view of a certain website content. 

 

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Conditions to set:

 

Set : URL contains {insert URL} or Pathname contains {insert Pathname}"

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Exclude URLs or Pathnames you do not wish to target:

image-1623943761818.png

 

 

Communicate with customers

(coming soon)

Target customers with a personalized message e.g. for customers that ordered and status of their order is in progress, send a message to check their order status. 

 

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Customers from specific location or language group

Target customers that are in a particular location and promote particular products.

 

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Drive loyalty

(coming soon)

Target customers that are already in the loyalty club, prompt checking how many points they have.

 

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Promotion based on engagement

Target  customers that are club members, VIP customers, customers with satisfaction score <xy % and offer special promotions.

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Retention activity

Target customers that are likely to buy a particular product and prompt buying, offer promotion.

 

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Specific device users

Target customers that use a particular device, device model or iOS and target them with a specific campaign.

 

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Vendor campaigns

Target customers of a particular interest that you wish to promote a particular product for, check the number of pageview and results of your promotion.

 

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Html web banners

HTML web banners require inserting Html code in order for web banner to work. To learn more about HTM web banners, please go to this article,as well as introduction for developer. 

Through Html web banners it is possible to get more itneractive web banners e.g. forms collecting information. 

 

Some examples below:

Assisted conversion (coming soon)

Target customers: with assigned, but not redeemed vouchers, that are about to abandon the shopping basket.

 

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Collect data about customers

Display data collection form on a particular pages.

 

Soon is coming display of web banners to a specific segment if users:

Target customers that view the website for a particular time and prompt data collection e.g. shopping basket with newsletter promotion and email collections.

Sent form to fill for customers that frequently buy baby products, to collect more data about the baby in order to be able to send customized offers.  

Display scheduled demo messages when a customer is on a particular part of the website.

 

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CommunicatePromote with customerse-book

TargetPromot customersebook, withcollect auser personalized message e.g. for customers that ordered and status of their order is in progress, send a messagedata to checkallow theirdownloading order status. 

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CustomersPromote/ fromschedule specific locationdemo

TargetDisplay customersschedule thatdemo aremessages inwhen a customer is on a particular locationpart andof promotethe particular products.

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DriveSign loyaltyup for a newsletter

Target Display customersa thatfor areto alreadysign inup thefor loyaltya club,newsletter prompton checkinga howspecific many points they have.

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PromotionSign basedup onto engagementan event

Target Display customersan thatadvertisement areabout clubspecific members, VIP customers, customers with satisfaction score <xy %event and offerallow special promotions.

image-1621633236905.png

 

Retention activity

Target customers that are likelyusers to buysign a particular product and prompt buying, offer promotion.

image-1621633139953.png

Specific device users

Target customers that use a particular device, device model or iOS and target them with a specific campaign.

image-1621633255093.png

up. 

Vendor campaigns

Target customers of a particular interest that you wish to promote a particular product for, check the number of pageview and results of your promotion.

image-1621633255093.png
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