Segments & tags

Tags help to organize segments in the Segments tab. A full list of tags can be found in the Segments tab (Tags tab) where tags can be managed as well.

Remember: Tags are shared across Meiro, so it is important to keep in mind that changes in tags will influence other users.

Examples of tagstags:

Example of tags for e-commerce

~~tags for banking~~

E-commerce

~~Banking~~

Below is an example of a set of tags for e-commerce that may help marketing teams to organize their work:

Investigate:

Automation to investigate and manage audience through marketing automation platforms.
Lead nurturing to investigate your customers' behaviours, journeys and profiles.

Action

Re-activation to manage your audience with the potential of getting back to business.
Cross-Sell where you can work on an audience identified with cross-selling opportunities.
Retention where you can manage customers fading away.
Social Activation for customers you wish to activate within your social media channels.
Upsell to gather all customers that are likely to buys again.

~~Example~~Banking

For customer journey: Activate/ Reactivation for customers you wish to (re) activate through the customer journey.
For customer personas: CX Research/ Profiles where you can check out profiles of your customers and build a picture of personas and common user stories.
For campaigns: Awareness Campaign/ Promo for audiences that you wish to target and investigate within one campaign.
For customers across channels and products: Credit Card/ Morgage/ E-wallet/ Mobile App/ Morgage for audiences using banking services across channels.
For customer engagement/ High Engagement/ Fading to check out customers with various engaged scores and customize marketing accordingly.
To categorize your customer value: High Potential / Low-Value Customers stored under separate tags so you can target the right audience with the right message.