Segment attributes & conditions, parenthesis, exclusion

Conditions needs to be defined for each attribute in the segment. They are used to specify attributes and norrow the audience.

Learn from this article about:

How to add attributes, conditions, move and delete them
Attributes and compound attributes, data types and conditions
Exclusion
Parentheses

How to add attributes, conditions, move and delete them

Go to the Segment Detail tab (either create a segment or edit the existing one) and click on the button "Add Condition". You can add as many attributes as you wish and specify a condition or various conditions for each of them.

Attributes and compound attributes, data types and available conditions

Various attributes are defined as a specific data type, in most cases those are:

string (attributes like "city" with various cities assigned to each customer)
numeric (attributes like "number of transactions" with various numbers for each customers)
date (or datetime) (attributes like "date of birth" with various dates for each customer)
boolean (attributes like "subscribed to the newsletter" with option yes/ no)

Each of the attributes has certain conditions available based on an above mentioned types.

Attribute data type	Conditions
String attribute	Equals Not equals Contains Not contains Is known Is unknown Remember: String conditions are not listed in alphabetical order but the most popular values will be listed on the top of the search box instead.
Numeric attribute	Equals Lower than (for lower than is = and lower than definer number) Greater than (for greater than is = and greated than defined number) Between ( from =< to => ) Is known Is unknown Remember: Attributes greater than 0 do not include 0.
Date (datetime) attribute	Exactly Since Until Since- until Matches current day Matches current week (coming soon) Matches current month Matches current year Learn more: To learn more about date (datetime) attribute and their useage, please see this article.
Bollean attribute	Yes No

Compound attributes

Some conditions have more dimensions that are built from compound attributes (like in the example below for "Current subsription status" attribute, we have various dimensions availalbe "Email", "subsription status", Date of subsription status").

Compound attribute work exactly the same as other attribute, they are there to help you to see that they belong to same group of attributes logically put together.

And/ Or opetators

In between, you can choose operator "and/ or" to specify segmentation query further.

Remember: AND has higher precedence over OR. For example, if defined A and B or C, in fact if will behave in this way: (A and B) or C.

Exclusion

It is possible to set condition negation by clicking on the "Not" button. In this way it is possible to exclude certain values.

For example, choose all customers who do not equal email denielscott5523@gmail.com, as we wish to exclude this partiular customer.

Parentheses

Set parentheses () to specify query further.

For example, "(A or B) and (C or D)": customers from "(A Jakarta or B Singapore) and (C subscribed to an email or D made a transaction)".

Remember: AND has higher precedence over OR. For example, if defined A and B or C, in fact if will behave in this way: (A and B) or C.

Learn more: To learn more about parentheses, please go to this article.

Learn more: To learn more about how to use segmentation from tutorials.