Reporting dashboard example: web analytics

Users	The number of users who visited a website in the selected period. Calculated as the sum of users on a website. Filterable by start date, end date and traffic source. When choosing a time period as week or month, the trend compares week with the week before the chosen period, the month with the month before the chosen period.
Unique users	The number of unique users who visited a website in the selected period. Calculated as the sum of users on a website Filterable by start date, end date and traffic source.
Bounce rate level	Average bounce rate (percentage of visitors who enter the site and leave) in the selected period. Calculated as average bounce rate from Google Analytics. Filterable by start date, end date and traffic source.
Sessions	The number of sessions on a website in the selected period. Calculated as the sum of sessions on a website. Filterable by start date, end date and traffic source. When choosing a time period as week or month, the trend compares week with the week before the chosen period, month with the month before the chosen period.
Organic search	The number of sessions on a website only for traffic source organic search in the selected period. Calculated as the sum of sessions on a website. Filterable by start date and end date. When choosing a time period as week or month, the trend compares week with the week before the chosen period, month with the month before the chosen period.
Traffic source	The number of sessions per traffic source in the selected period. Filterable by start date, end date and traffic source.
Top 10 users country	The number of new users and sessions by users' country in the selected period. Calculated as the sum of new users on a website and sum of sessions for top 10 countries with the highest number of users. Filterable by start date and end date.
Page views total	The number of total page views for web and blog) in the selected period. Calculated as the sum of page views from Google Analytics. Filterable by start date, end date and traffic source. When choosing a time period as week or month, the trend compares week with the week before the chosen period, month with the month before the chosen period.
Page views per destination	The number of page views for web and blog. Calculated as sum of page views. Filterable by start date and end date.
Blog page views	Page views per specific page on the blog in the selected period. Calculated as the sum of page views from Google Analytics. Filterable by start date and end date.
Web page views	Page views per specific page on the web (blog is excluded) in the selected period. Calculated as the sum of page views from Google Analytics. Filterable by start date and end date
Top 10 viewed pages	The most viewed pages on the web (blog is included) in the selected period. Calculated as the sum of page views from Google Analytics. Filterable by start date and end date.
Top 10 viewed pages lifetime	The most viewed pages on the web (blog is included) through the lifetime. Calculated as the sum of page views from Google Analytics.
The 3 latest articles	The 3 latest released articles. Note: released articles with no traffic, will not be excluded.