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Spend
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SpendIt shows spending from all campaigns (FB Ads, Google Ads, LinkedIn Ads).
Filterable by start date, end date, campaign namename, and channel,channel. theThe default period is 30 days. When choosing a time period asChoose week or month, month theand trendcompare: comparesset week with the weekprevious beforeone, theor chosen period,set month with the monthprevious before the chosen period.one.
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CPC (cost per click)
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CostIt shows the cost per click for all campaigns together (FB Ads, Google Ads, LinkedIn Ads)., Calculatedcalculated as total spend divided by clicks.
Filterable by start date, end date, campaign namename, and channel,channel. theThe default period is 30 days. When choosing a time period asChoose week or month, month theand trendcompare: comparesset week with the weekprevious beforeone, theor chosen period,set month with the monthprevious before the chosen period.one.
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Impressions
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ImpressionsIt shows impressions from all campaigns (FB Ads, Google Ads, LinkedIn Ads).
Filterable by start date, end date, campaign namename, and channel,channel. theThe default period is 30 days. When choosing a time period asChoose week or month, month theand trendcompare: comparesset week with the weekprevious beforeone, theor chosen period,set month with the monthprevious before the chosen period.one.
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Clicks
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ClicksIt shows clicks from all campaigns (FB Ads, Google Ads, LinkedIn Ads). Filterable by start date, end date, campaign namename, and channel,channel. theThe default period is 30 days. When choosing a time period asChoose week or month, month theand trendcompare: comparesset week with the weekprevious beforeone, theor chosen period,set month with the monthprevious before the chosen period.one.
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CTR (click click-through rate)
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AIt shows the ratio of users who clicked on an ad to the users who viewed the ad for all campaigns together (FB Ads, Google Ads, LinkedIn Ads)., Calculatedcalculated as clicks divided by impressions.
Filterable by start date, end date, campaign namename, and channel,channel. theThe default period is 30 days. When choosing a time period asChoose week or month, month theand trendcompare: comparesset week with the weekprevious beforeone, theor chosen period,set month with the monthprevious before the chosen period.one.
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Spend by channel
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TheIt shows the pie chart of spendspending per marketing channel.
Filterable by start date, end date, campaign namename, and channel,channel. theThe default period is 30 days.
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Clicks by channel
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TheIt shows the pie chart of clicks per marketing channel.
Filterable by start date, end date, campaign namename, and channel,channel. theThe default period is 30 days.
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Spend by date
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TheIt shows the bar chart of spendspending from all campaigns (FB Ads, Google Ads, LinkedIn Ads) by date.
Filterable by start date, end date, campaign namename, and channel,channel. theThe default period is 30 days.
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Impressions by date
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TheIt shows the bar chart of impressions from all campaigns (FB Ads, Google Ads, LinkedIn Ads) by date.
Filterable by start date, end date, campaign namename, and channel,channel. theThe default period is 30 days.
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Clicks by date
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TheIt shows the bar chart of clicks from all campaigns (FB Ads, Google Ads, LinkedIn Ads) by date.
Filterable by start date, end date, campaign namename, and channel,channel. theThe default period is 30 days.
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CTR (Click Click-through rate) per campaign
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TheIt shows the ratio of users who clicked on ads to the usersthose who viewed the ad (per each campaign). Computed—computed as clicks divided by impressions.
Filterable by start date, end date, campaign namename, and channel,channel. theThe default period is 30 days.
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