Reporting dashboard example: mailing
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Running campaigns |
The number of running campaigns. Filterable by start date and end date, the default period is 30 days. When choosing a time period as week or month, the trend compares week with the week before the chosen period, month with the month before the chosen period. |
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Sent emails |
The number of sent emails. Filterable by start date and end date, the default period is 30 days. When choosing a time period as week or month, the trend compares week with the week before the chosen period, month with the month before the chosen period. |
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Delivered emails |
The number of delivered emails. Filterable by start date and end date, the default period is 30 days. When choosing a time period as week or month, the trend compares week with the week before the chosen period, month with the month before the chosen period. |
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Opened emails |
The number of opened emails. Filterable by start date and end date, the default period is 30 days. When choosing a time period as week or month, the trend compares week with the week before the chosen period, month with the month before the chosen period. |
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Average open rate |
The percentage of opened emails. Calculated as the number of opened emails divided by the number of delivered emails. Filterable by start date and end date. When choosing a time period as week or month, the trend compares week with the week before the chosen period, month with the month before the chosen period. |
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Email clicks |
The number of email clicks. Filterable by start date and end date.When choosing a time period as week or month, the trend compares week with the week before the chosen period, month with the month before the chosen period. |
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% Subscribers's clicks |
The percentage of email clicks done by subscribers. Calculated as emails opened by subscribers divided by opened emails. Filterable by start date and end date, the default period is 30 days. When choosing a time period as week or month, the trend compares week with the week before the chosen period, month with the month before the chosen period. |
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Running campaigns per type |
The number of running campaigns per time. Filterable by start date and end date, the default period is 30 days. |
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Campaigns with highest CTR |
Campaigns sorted by the click through rate (CTR). CTR is computed as a number of opened emails divided by number of delivered emails. Filterable by start date and end date, the default period is 30 days. |
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Email funnel |
Funnel for ad performance from send to click. Filterable by start date and end date, the default period is 30 days. |
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Statistics per campaign |
The number of subscribers. Filterable by start date and end date, the default period is 30 days. When choosing a time period as week or month, the trend compares week with the week before the chosen period, month with the month before the chosen period.
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Subscribers |
The number of subscribers. Filterable by start date and end date, the default period is 30 days. When choosing a time period as week or month, the trend compares week with the week before the chosen period, month with the month before the chosen period. |
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New subscribers |
The number of new subscribers. Filterable by start date and end date, the default period is 30 days. When choosing a time period as week or month, the trend compares week with the week before the chosen period, month with the month before the chosen period.
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New unsubscribers |
The number of unsubscribes. Filterable by start date and end date, the default period is 30 days. When choosing a time period as week or month, the trend compares week with the week before the chosen period, month with the month before the chosen period. |
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Subscriptions changes |
The number of subscribers and unsubscribers plotted by time. Filterable by start date and end date, the default period is 30 days. |