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Reporting dashboard example: mailing

Running campaigns

NumberThe number of running campaigns.

Filterable by start date and end date. date, the default period is 30 days. When choosing a time period as week or month, then  the trend compares week with the week before the chosen period, month with the month before the chosen period.

Sent emails

NumberThe number of sent emails. 

Filterable by start date and end date.date,

the default period is 30 days. When choosing a time period as week or month, then  the trend compares week with the week before the chosen period, month with the month before the chosen period.

Delivered emails

NumberThe number of delivered emails.

Filterable by start date and end date. date, the default period is 30 days. When choosing a time period as week or month, then  the trend compares week with the week before the chosen period, month with the month before the chosen period.

Opened emails

NumberThe number of opened emails.

Filterable by start date and end date.date, the default period is 30 days. When choosing a time period as week or month, then  the trend compares week with the week before the chosen period, month with the month before the chosen period.

Average open rate

PercentageThe percentage of opened emails. Calculated as the number  of opened emails divided by the number of delivered emails.

Filterable by start date and end date. When choosing a time period as week or month, then  the trend compares week with the week before the chosen period, month with the month before the chosen period.

Email clicks

NumberThe number of email clicks.

Filterable by start date and end date.When choosing a time period as week or month, then  the trend compares week with the week before the chosen period, month with the month before the chosen period.

% Scubscribers'Subscribers's clicks

PercentageThe percentage of email clicks done by subscribers. Calculated as emails opened by subscribers divided by opened emails.

Filterable by start date and end date.date, the default period is 30 days. When choosing a time period as week or month, then  the trend compares week with the week before the chosen period, month with the month before the chosen period.

Running campaigns per type

AThe number of running campaigns  per time.

Filterable by start date and end date.date, the default period is 30 days.

Campaigns with highest CTR

Campaigns sorted by the click clickthroughthrough rate (CTR). CTR is computed as a number of opened emails  divided by number of delivered emails.

Filterable by start date and end date.date, the default period is 30 days.

Email funnel

Funnel for ad performance from send to click. 

Filterable by start date and end date.date, the default period is 30 days.

Statistics per campaign

NumberThe number of subscribers. 

Filterable by start date and end date. date, the default period is 30 days. When choosing a time period as week or month, then  the trend compares week with the week before the chosen period, month with the month before the chosen period.

 

New subscribersSubscribers

NumberThe number of newsubscribers.

subscribers.

Filterable by start date and end date.date, the default period is 30 days. When choosing a time period as week or month,  thenthe trend compares week with the week before the chosen period, month with the month before the chosen period.

New subscribers

The number of new subscribers. 

Filterable by start date and end date, the default period is 30 days. When choosing a time period as week or month,  the trend compares week with the week before the chosen period, month with the month before the chosen period.

 

New unsubscribers

NumberThe number of unsubscribes.

Filterable by start date and end date.date, the default period is 30 days. When choosing a time period as week or month, then  the trend compares week with the week before the chosen period, month with the month before the chosen period.

Subscriptions changes

NumberThe number of subscribers and unsubscribers plotted by time. Filterable by start date and  end date.date, the default period is 30 days.