Reporting dashboard example: mailing

Running campaigns	Number of running campaigns. Filterable by start date and end date. When choosing a time period as week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen period.
Sent emails	Number of sent emails. Filterable by start date and end date. When choosing a time period as week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen period.
Delivered emails	Number of delivered emails. Filterable by start date and end date. When choosing a time period as week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen period.
Opened emails	Number of opened emails. Filterable by start date and end date.When choosing a time period as week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen period.
Average open rate	Percentage of opened emails. Calculated as the number of opened emails divided by the number of delivered emails. Filterable by start date and end date. When choosing a time period as week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen period.
Email clicks	Number of email clicks. Filterable by start date and end date.When choosing a time period as week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen period.
% Scubscribers's clicks	Percentage of email clicks done by subscribers. Calculated as emails opened by subscribers divided by opened emails. Filterable by start date and end date. When choosing a time period as week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen period.
Running campaigns per type	A number of running campaigns per time. Filterable by start date and end date.
Campaigns with highest CTR	Campaigns sorted by click clickthrough rate (CTR). CTR is computed as a number of opened emails divided by number of delivered emails. Filterable by start date and end date.
Email funnel	Funnel for ad performance from send to click. Filterable by start date and end date.
Statistics per campaign	Number of subscribers. Filterable by start date and end date. When choosing a time period as week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen period.
New subscribers	Number of new subscribers. Filterable by start date and end date. When choosing a time period as week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen period.
New unsubscribers	Number of unsubscribes.Filterable by start date and end date.When choosing a time period as week or month, then the trend compares week with the week before the chosen period, month with the month before the chosen period.
Subscriptions changes	Number of subscribers and unsubscribers plotted by time. Filterable by start date and end date.