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Spend
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TheIt shows the total spend on campaigns.
Filterable by start date, end datedate, and campaign,campaign. theThe default filter is 30 days. When choosing a time periodChoose week or month month trendand comparescompare: set week with the weekprevious beforeone, thator andset month with the monthprevious before that.one.
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CPM
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CPM- cost per thousand. Cost of thousand impressions of the ad. Computed as spending divided by impressions, and it is expressed in thousands.
Filterable by start date, end date and campaign,campaign. theThe default filter is 30 days.
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CPC
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CPC- cost per click. The ratio of total spending on the ad to the users who clicked on the adad. .Computed as total spend divided by clicks.
Filterable by start date, end datedate, and campaign,campaign. theThe default filter is 30 days.
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Impressions
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TheIt shows the total number number of impressions.
Filterable by start date, end datedate, and campaign name,name. theThe default filter is 30 days. When choosing a time periodChoose week or month month trendand comparescompare: set week with the weekprevious beforeone, thator andset month with the monthprevious before that.one.
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Clicks
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TheIt number shows the number of clicks.
Filterable by start date, end datedate, and campaign name, the default filter is 30 days. When choosing a time periodChoose week or month month trendand comparescompare: set week with the weekprevious beforeone, thator andset month with the monthprevious before that.one.
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CTR
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CTR- click click-through rate. TheIt shows the ratio of users who clicked on an ad to the users who viewed the ad.ad, Computedcomputed as clicks divided by impressions.
Filterable by start date, end datedate, and campaign name,name. theThe default filter is 30 days. days
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Spend by campaign (only full weeks visible)
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TheIt shows the bar chart of spend on campaigns by date.
Filterable by start date, end date and campaign name,name. theThe default filter is 30 days.
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Running campaigns
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TheIt shows the pie chart of the number of running campaigns on each channel.
Filterable by the end date,date. theThe default filter is 30 days.
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Reactions
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TheIt number shows the number of reactions.
Filterable by start date, end datedate, and campaign name,name. theThe default filter is 30 days. When choosing a time periodChoose week or month month trendand comparescompare: set week with the weekprevious beforeone, thator andset month with the monthprevious before that.one.
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Likes
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TheIt shows the number of likes.
Filterable by start date, end datedate, and campaign name,name. theThe default filter is 30 days. When choosing a time periodChoose week or month month trendand comparescompare: set week with the weekprevious beforeone, thator andset month with the monthprevious before that.one.
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Comments
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TheIt shows the number of comments.
Filterable by start date, end datedate, and campaign name,name. theThe default filter is 30 days. When choosing a time periodChoose week or month month trendand comparescompare: set week with the weekprevious beforeone, thator andset month with the monthprevious before that.one.
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Shares
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TheIt shows the number of shares.
Filterable by start date, end datedate, and campaign name,name. theThe default filter is 30 days. When choosing a time periodChoose week or month month trendand comparescompare: set week with the weekprevious beforeone, thator andset month with the monthprevious before that.one.
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Impressions and CTR in time
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TheIt shows the bar chart of impressions and CTR (the ratio of users who clicked on the ad to the usersthose who viewed the ad). Plottedit)—plotted by time. CRT istime, computed as clicks divided by impressions.
Filterable by start date, end datedate, and campaign,campaign. theThe default filter is 30 days.
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CPC and CTR in time
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TheIt shows the bar chart of CPC (costs per click) and CTR (ratio of users who clicked on the ad to the usersthose who viewed the ad) by time. CPC is computed as spend divided by clicks. CRT is computed as clicks divided by impressions. Filterable by start date, end datedate, and campaign,campaign. theThe default filter is 30 days.
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Campaign insights
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CampaignIt shows campaign insights for each campaign, also by channel and totals.
Filterable by start date, end date, channelchannel, and campaign,campaign. theThe default filter is 30 days.
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