Reporting dashboard example: LinkedIN Ads insights

Spend

Total spend on campaigns. Filterable by start date, end date and campaign. When choosing a time period week or month then trend compares week with the week before that and month with the month before that.

CPM

Cost of thousand impressions of ad. Computed as spend divided by impressions, and it is expressed in thousands. Filterable by start date, end date and campaign.

CPC

A ratio of total spend on ad to the users who clicked on ad.Computed as total spend divided by clicks. Filterable by start date, end date and campaign.

Impressions

Number of impressions.Filterable by start date,  end date and campaign name. When choosing a time period week or month then trend compares week with the week before that and month with the month before that.

Clicks

Number of clicks.Filterable by start date,  end date and campaign name. When choosing a time period week or month then trend compares week with the week before that and month with the month before that.

CTR

A ratio of users who clicked on an ad to the users who viewed the ad. Computed as clicks divided by impressions. Filterable by start date, end date and campaign name.

Spend By Campaign (Only Full Weeks Visible)

A bar chart of spend on campaigns by date. Filterable by start date, end date and campaign name.

Running Campaigns

A pie chart of the number of running campaigns on each channel.Filterable by end date.

Reactions

Number of reactions. Filterable by start date,  end date and campaign name. When choosing a time period week or month then trend compares week with the week before that and month with the month before that.

Likes

Number of likes. Filterable by start date,  end date and campaign name. When choosing a time period week or month then trend compares week with the week before that and month with the month before that.

Comments

Number of comments. Filterable by start date, end date and campaign name. When choosing a time period week or month then trend compares week with the week before that and month with the month before that.

Shares

Number of shares. Filterable by start date,  end date and campaign name. When choosing a time period week or month then trend compares week with the week before that and month with the month before that.

Impressions And CTR In Time

A bar chart of impressions and CTR (ratio of users who clicked on ad to the users who viewed the ad). Plotted by time. CRT is computed as clicks divided by impressions. Filterable by start date, end date and campaign.

CPC And CTR In Time

A bar chart of CPC (costs per click) and CTR (ratio of users who clicked on ad to the users who viewed the ad) by time. CPC is computed as spend divided by clicks. CRT is computed as clicks divided by impressions. Filterable by start date, end date and campaign.

Campaign Insights

Campaign insights for each campaign, also by channel and totals.Filterable by start date, end date, channel and campaign.