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Impressions
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TheIt shows the total number of impressions.
Filterable by start date, end datedate, and campaign name, the default filter is 30 days. When choosing a time periodChoose week or month month trendand comparescompare: set week with the weekprevious beforeone, thator andset month with the monthprevious before that.one.
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Clicks
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TheIt shows the total number of clicks.
Filterable by start date, end datedate, and campaign name, the default filter is 30 days. When choosing a time periodChoose week or month month trendand comparescompare: set week with the weekprevious beforeone, thator andset month with the monthprevious before that.one.
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CTR
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CTR- click click-through rate. The ratio of users who clicked on an ad to the usersthose who viewed the ad.ad Computedis calculated as clicks divided by impressions.
Filterable by start date, end datedate, and campaign name, the default filter is 30 days.
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Spend
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TheIt shows the total spendspent on campaigns.
Filterable by start date, end datedate, and campaign,campaign. theThe default filter is 30 days. When choosing a time periodChoose week or month month trendand comparescompare: set week with the weekprevious beforeone, thator andset month with the monthprevious before that.one.
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CPC
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CPC- cost per click. The ratio of total spendspends on ads to the users who clicked on ads. Computed as total spend divided by clicks.
Filterable by start date, end datedate, and campaign,campaign. theThe default filter is 30 days.
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CPM
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CPM- cost per thousand. Cost of thousand impressions of the ad. Computed as spending divided by impressions, and it is expressed in thousands.
Filterable by start date, end datedate, and campaign,campaign. theThe default filter is 30 days.
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Spend by campaign (only full weeks visible)
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TheIt shows the bar chart of spendspending on campaigns by date.
Filterable by start date, end datedate, and campaign name,name. theThe default filter is 30 days.
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Campaign funnel
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FunnelIt shows the funnel for ad performance from impression to click.
Filterable by start date, end datedate, and campaign,campaign. theThe default filter is 30 days.
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Impressions and CTR in time
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CTR- click click-through rate. The bar chart of impressions, unique reached peoplepeople, and average frequency of impressions by each person.person, Plottedplotted by time. The frequency is computedcalculated as impressions divided by unique reached people.
Filterable by start date, end datedate, and campaign,campaign. theThe default filter is 30 days.
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CPC and CTR In time
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TheIt shows the bar chart of CPC (costs per click) and CTR (ratio of users who clicked on ad to the users who viewed the ad) by time. CPC is computedcalculated as spend divided by clicks. CRT is computedcalculated as clicks divided by impressions.
Filterable by start date, end datedate, and campaign, the default filter is 30 days.
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Campaign Insights
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CampaignIt shows campaign insights for each campaign, also by channel and totals.
Filterable by start date, end date, channelchannel, and campaign, the default filter is 30 days.
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