Reporting dashboard example: Google Ads insights

Impressions	Number of impressions. Filterable by start date, end date and campaign name. When choosing a time period week or month then trend compares week with the week before that and month with the month before that.
Clicks	Number of clicks. Filterable by start date, end date and campaign name. When choosing a time period week or month then trend compares week with the week before that and month with the month before that.
CTR	A ratio of users who clicked on an ad to the users who viewed the ad. Computed as clicks divided by impressions.Filterable by start date, end date and campaign name.
Spend	Total spend on campaigns. Filterable by start date, end date and campaign. When choosing a time period week or month then trend compares week with the week before that and month with the month before that.
CPC	A ratio of total spend on ads to the users who clicked on ads. Computed as total spend divided by clicks.Filterable by start date, end date and campaign.
CPM	Cost of thousand impressions of ad. Computed as spend divided by impressions, and it is expressed in thousands. Filterable by start date, end date and campaign.
Spend By Campaign (Only Full Weeks Visible)	A bar chart of spend on campaigns by date. Filterable by start date, end date and campaign name.
Campaign Funnel	Funnel for ad performance from impression to click. Filterable by start date, end date and campaign.
Impressions And CTR In Time	A bar chart of impressions, unique reached people and average frequency of impressions by each person. Plotted by time.The frequency is computed as impressions divided by unique reached people. Filterable by start date, end date and campaign.
CPC And CTR In Time	A bar chart of CPC (costs per click) and CTR (ratio of users who clicked on ad to the users who viewed the ad) by time.CPC is computed as spend divided by clicks. CRT is computed as clicks divided by impressions.Filterable by start date, end date and campaign.
Campaign Insights	Campaign insights for each campaign, also by channel and totals. Filterable by start date, end date, channel and campaign.